How To Choose The Right Content Management System For Your Business
by Arnab Dey Business Development 03 May 2023
Looking for a content management system for your business? There are so many choices on the market right now that figuring out the best option for your needs could be tricky.
Whether you want a basic solution to get your site up and running fast or software packed with advanced tools that’ll allow you to conduct a custom build, choosing the right CMS can have a profound impact on your entire business.
Use the guide below to help select the very best CMS for your business’s needs – both now and in the future.
The Importance of Usability
Unless you and your team are experienced web developers, it’s important to consider the usability of the interface when considering different CMS types. It’s a good idea to look for an option with an intuitive user-face that you and your staff members can get up and running with fast and is simple to use on a day-to-day basis.
If you opt for a CMS that requires a significant amount of technical knowledge to use, be sure to factor in the time and cost of training your staff when making plans to introduce it.
Is it Omnichannel?
As well as ensuring your CMS will work perfectly across a range of operating systems, devices, and platforms, an omnichannel CMS is an effective way of future-proofing your business. This option means that whatever new platforms come to prominence in the future, your CMS will remain functional and relevant.
You’ll also need to factor in cost when choosing a CMS. There are plenty of open-source CMS platforms out there that are free to use, offering an accessible way for startups and small businesses to create their own websites with full eCommerce functionality. It’s important to bear in mind, however, that these free platforms may not incorporate more advanced tools and features, and support can typically only be accessed via the online community.
Don’t just think about what you need from a CMS now – consider what your business is likely to need in the future. Make sure the CMS you choose is as scalable as possible, so it can grow with the needs of your business, meaning you won’t have the hassle of needing to install a new system when the business takes its next step.
Think About the Level of Developer Reliance
You don’t want your team to divert too much time and energy to the day-to-day maintenance of your CMS, nor do you want to be in a position where you’re reliant on developer assistance to make small changes or upgrades as needed.
Unless you have development experience or staff members experienced in this field, make sure that the CMS you select allows your team to focus on the important things, such as managing campaigns and exploring ways to increase web traffic to your site, rather than figuring out the tech behind these activities.
Does it Support Integrations?
Next up: have a careful look at the extent to which the CMS supports integrations. Analytical, eCommerce, and partner management tools are just a few of the apps or microservices that your business may use or deploy, so ensuring a CMS can integrate with these elements of your business is crucial.
How About Security?
Data security in terms of the CMS is one of the most important considerations of all. Look for providers that offer the highest levels of security possible – the best options keep data securely separate from the frontend website.
Keep an Eye on Globalization
If your business currently markets to international customers (or will in the future), then be sure to pick a CMS that can support your efforts to provide localized content written in a variety of different languages. As well as being vital for your website, the right CMS can also streamline the work you conduct in partnership with translators, for example.
Levels of Customer Support
When you’re running a business, it’s crucial to be able to get support when you need it should something go wrong. If you’re thinking of opting for a free, open-source CMS, it’s important to remember that the only support available will come from the online community. While these communities tend to be very supportive, there’s no facility to phone a customer care center to access the help or advice you need, as and when you need it.
Think about the level of customer support your business requires before signing up for a CMS, and check that the platform you choose can provide this. Are there, for example, multiple ways to get hold of customer service agents, and is support accessible 24/7?
Choosing a CMS for Your Business: The Takeaway
The right CMS can make a big difference to your business, helping you and your team to create and manage a beautiful, adaptable, and high-functioning website – a CMS is also an effective way to manage your business’s digital assets.
With the help of the above guide, take some time to consider how a CMS could, ideally, integrate into your team and wider business and how it could best serve your long-term goals to choose the very best option for your needs.