Cloud computing guarantees many benefits to users. You will not only be able to work from anywhere but also have the ability to save your crucial data in offsite storage sites and on multiple platforms. This increases security. All in all, the platform is not without shortcoming. Being able to access everything with ease and from anywhere means the risk of compromise is high. That is why database governance has been put in place.

Data governance is basically the process by which organizations define and manage different types and categories of their data related to behavior tracking,  e-commerce, audience measurement and a range of other aspects. The objective is to ensure that the company has reliable and consistent data sets to assess performance as well as make management decisions. But why is database governance so important?

1. Guarantees consistency, reliability, and repeatable data:

The main role of data governance is to make sure that the metrics are all defined consistently across the organization. This makes it possible for everyone to understand what is being discussed when analysts or managers talk about unique visitors or conversion rates. Data governance involves the documentation of standards around metrics. Chances of false assumptions are reduced.

2. Take care of reporting and analysis issues:

Most organizations blame their technology or tools whenever there is confusion on the meaning of web analytics data or lack of clarity in the reports. This happens because the tools and reports haven’t been configured to clarify what different metrics mean, how they align to specific goals or where they vary from data provided by various systems. Governance work ensures that all the work is done properly.

3. Guides analytics activities:

The data governance is basically the blueprints upon which the analytics team works. Governance helps guide as well as structure their most important activities. Data governance, like the Salesforce governance framework, informs everything right from analytics software implementation to report design to page tagging. The purpose of data governance is to ensure that data is captured in a manner that helps you capture what you need. This may also outline who is responsible for web data or analytics tasks. Governance will help make sure that there is an alignment between web analytics and strategic goals.

4. Peace of mind:

Effective data governance will help eliminate headaches that result from guesswork and human error. They help everyone understand what every term means and what the most important aspects of the operation are. Simply put, governance will give more clarity into the system. This will give you more confidence when making a decision. What is more is that effective governance will ensure that you follow all the relevant privacy policies, consumer information regulations, and data security guidelines.

5. Save money:

Eliminating the guesswork and adhering to the set standards will help avoid mistakes and outcomes that may cost you money. Having solid and reliable data on how you define page views and other core metrics will help you with negotiations when you want to sell or buy advertising.

There are so many things that make data governance important. It is your duty to make sure that you don’t compromise when coming up with a governance plan.

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