3 Tips On Having The Best Trade Show Booth At An Expo
by Arina Smith Small Business 12 May 2018
Do you feel like your brand just isn’t getting the attention it deserves at trade shows?
Are you tired of watching attendees pass by your trade show booths — only to stroll right over to those of your competitors?
This post is here to help.
In it, we’ll tell you everything that you need to know in order to design the best trade show booth possible.
From mastering a unique design to hiring the right personalities to get attention, we’ll tell you some of the most effective ways to generate brand buzz and promote sales at your next industry event.
1. Design a Unique Booth:
If you want to be able to say that you had the best trade show booth out of anyone present at your next expo, then you’re going to need to give some serious attention to your booth design.
A card table and a few folding chairs simply aren’t going to cut it anymore.
Instead, you need to think about creating a unique and all-encompassing booth that both reinforces and educates consumers about your overall brand. In other words, you’re going to work to create a design that transports them to a completely different world — the world of your company.
One of the best ways to do just that?
By thinking architecturally about your trade show display ideas.
You can create cardboard displays that are in the shape of some of your bestselling products. You can build gazebos or install pop up gazebo that are made in your company colors and lined with images of your employees and your logo.
You can even create branded catalog or tablet free-standing displays that encourage your booth visitors to take the time to learn more about what you have to offer.
If you really want to take things to the next level when it comes to your trade show booth ideas?
Then you can even create branded inflatable archways!
In addition to serving as an awesome entryway to your booth, these archways also make for incredible photo opportunities.
Learn more about the different display options available to you on the Event Display website.
We can guarantee that your competition won’t have thought of anything this creative.
2. Upgrade Your SWAG:
It’s not exactly a secret that SWAG and promotional products are an awesome way to get people’s interest piqued when it comes to trade show booth.
However, if all you’re doing is handing out the kinds of items that people will toss in the trash as soon as they walk away from your booth?
You’re not only wasting some serious cash — you’re also missing out on incredible branding opportunities.
Instead of items like pens and tee-shirts that no one really wants to wear, it’s time to think outside of the box.
Consider promotional products that are actually useful — and that people will come into contact with every day.
For example, what about a mousepad with your company’s name, logo, and phone number on it? Or what about a branded USB key that your booth visitors can slip onto their keychains?
Additionally, you could design a reusable tote bag or cloth drawstring backpack with your company’s logo on it. This is an especially effective design because it will essentially offer you the opportunity for “free advertising.”
Whenever someone takes the bag to the grocery store, into work, or on their vacation, you get to put your brand in front of the eyes of anyone who comes into contact with the person carrying that tote bag.
3. Hire a “Celebrity” Guest:
Another one of the most effective — and seriously exciting — trade show tips we’re excited to share with you?
Consider hiring a celebrity guest to stand at your booth, interact and take pictures with visitors, or even sign autographs!
We understand that, especially if you’re a smaller business, you may not always have the funds required to pay for an expensive celebrity appearance.
Keep in mind, however, that the definition of a “celebrity” can mean lots of different things!
You could choose to hire a popular social media influencer in your industry to pose for pictures and offer tips to trade show booth visitors. You could hire a local radio personality, news anchor, or even just a celebrity impersonator to attract people to your booth!
The truth is that you don’t have to spend a lot in order to generate buzz at a trade show — and most smaller-scale “celebrities” will be flattered to even be asked to represent your brand.
We also love the idea of creating a branded “picture frame” that people can pose inside with your local celebrity. Make sure that your frame also contains a branded hashtag that you’ve created for the event.
Upload these photos to Instagram and other social media accounts in real-time over the course of the trade show. This will help to generate digital buzz — so that you’re creating interest in your booth at all angles!
Ready to Design the Best Trade Show Booth?
We hope that this post has helped you to understand what you need to consider when you’re ready to design the best trade show booth for your next expo or industry event.
Remember, it’s all about bringing in the flavor of local personalities, making a statement with your booth design, and luring people in with awesome and surprising promotional products.
Looking for more ways to spread the word about your brand? Want to understand the talking points that you need to cover when speaking to potential clients?
We’re here to help.
Check out our website for more advice on how to take your brand to the next level — no matter the current size of your business or target market.