Guide for Outsourcing SEO: 3 Options to Outsource SEO Services
Your business must have a website if it is to succeed in today’s society, regardless of the industry in which it operates. However, it does not stop there.
If you want prospective clients to discover your business website online, it must rank well in search engine results. And with such fierce competition in the online world, you’re probably wondering how you can get noticed.
Well, this is where SEO or search engine optimization comes into play. And if you truly want to improve your chances of getting business, you need to incorporate SEO into your marketing strategy.
However, this can be a very time-consuming and complex task that sometimes requires expert knowledge. For this reason, many businesses invest in outsourcing SEO services.
Below, we provide a guide on the different options you have to outsource SEO services and scale your business without much effort.
3 Prime Options to Outsource SEO Services
1. Full-Service Agency
The leading advantage of working with a full-service agency is that you’ll be allowed to work with experienced professionals rather than having to rely on the skills and creativity of a single person. Unlike most freelancers, a team will be able to meet all of your digital marketing needs even by making one phone call, sending one email, or organizing a meeting.
Imagine the time saved that you would otherwise have spent on relaying messages between your SEO consultant and your developers or PPC manager. Not only will you not have to play the role of a middleman, but you’ll also see faster progress on all marketing tasks.
To figure out if an SEO agency can help you, make sure to first define your goals and consider which exact services will help you meet them, and look for an agency that will match them. Even though your first thought would be to look for an agency in your area, don’t limit yourself.
Instead, you can, for example, find a reputable SEO agency in Dubai. Be open to exploring your options globally and you’ll surely find more opportunities, better rates, and, most importantly, higher quality.
As a bonus, working with a full-service agency means you’ll also benefit from working with digital marketing experts and not only SEO professionals, who have vast experience working on countless accounts across multiple industries and on many different types of websites while facing unique challenges.
2. Independent SEO Freelancers
SEO freelancers found on websites such as Upwork can often perform SEO tasks smoothly and at a low cost.
The benefits you get from working with independent freelancers are that you can save precious time that would otherwise require you to learn how to efficiently execute SEO tactics as well as free yourself of the time that is necessary to perform the techniques you learned.
A freelancer is the best option for a website owner who has minimal SEO needs or does not regularly have content projects or link-building campaigns that require a certain level of attention. This provides you with the flexibility to choose a suitable freelancer at your convenience and save funds.
However, digital marketing is changing at a very fast rate that it takes a lot of work to keep an eye on emerging trends and updates. If the freelancer you hire fails to keep up with the current trends or SEO requirements, you’ll also end up getting work that could be out of date.
In addition, most websites require more than applying occasional SEO work and practices so the cost to engage a freelancer can add up quickly.
3. SEO Company
Another reliable option is to work with an SEO company. The best part is that you’ll get to work with an entire company and not just one person. You’ll not only free yourself of the time and concern of educating yourself about SEO practices, performing the techniques you’ve learned, and keeping yourself up to date on the industry, but your point of contact will be part of a bigger team of SEO experts.
SEO companies are usually set up by a team that works on projects together in the digital marketing industry constantly. They communicate fresh ideas and effective strategies back and forth and your business will surely benefit from the collective experiences and skillset of the entire team.
However, the biggest setback of an SEO company is that they might be restricted in the type of work they can do for you. For example, if you want a website redesign or another type of non-SEO project, you’ll need to hire another agency.
Outsourcing SEO services can be a cost-effective and time-saving solution for your SEO needs. However, before outsourcing, you must determine what those needs are in order to find the most acceptable option.