The Software as a Service (SaaS) industry is a hotbed of innovation. They are the new players continually emerging and reshaping the landscape. Now, a new year has begun, and certain companies are already standing out for their unique offerings. They promise high growth prospects.

Here are five rising stars to keep your eye on in 2024.

1. Census

Census is an emerging SaaS company combining traditional market research techniques with advanced AI and machine learning algorithms. It gives businesses deep insights into their target audience and market trends. It has cemented notable client partnerships across various industries. However, the recent funding rounds suggest ambitious expansion plans could be on the horizon.

The company’s pricing model is a key factor in its success as it employs a ‘freemium’ model. They offer a free tier with basic features and data access, as well as tiered subscription plans. Therefore, businesses can choose a package matching their requirements and budget. This democratic and transparent pricing has earned Census a place on Vertice’s list of top 100 SaaS companies. They display the best-in-class approaches to pricing.

2. InVideo

InVideo is democratizing video production by offering an intuitive platform. It allows users to choose from pre-made templates and an extensive media library. Moreover, it recently introduced an AI video generator tool. They are capable of creating YouTube videos, social media clips, or slideshow presentations in minutes.

Like Census, Invideo offers a free plan as well as tiered subscriptions, providing additional capabilities. This pricing structure, plus the user-friendly nature of its platform, makes it truly accessible to all, hence why it has attracted over 7 million users from over 195 countries.

3. Printify

Printify is an on-demand printing and fulfillment platform that allows businesses to sell custom clothing and accessories minus the hassle of inventory or production. It can be integrated with popular e-commerce platforms like Etsy and is free to use, though businesses with high sales volume may prefer one of the paid-for subscriptions that also include discounts on Printify products.  

Since its 2015 launch, Printify has been used by over 6 million merchants to sell over $500 million in products. It continues to expand its global reach and recently teamed up with Primer, a no-code automation platform, to offer a smoother worldwide payment experience.

4. Thought Machine

Thought Machine is one of the fintech organizations that makes the cloud technology. The banking industry largely relied on outdated IT infrastructure on legacy platforms. However, Thought Machine aims to bring a change in the core banking and allow banks to innovate for the sake of their customers. Its Vault Core is a complete and customizable retail banking platform, while its Vault Payments is a cloud-native payments processing platform.

It already boasts notable clients including JPMorgan Chase and Lloyds Banking Group, and recently expanded into Latin America through a partnership with Trafalgar, a Mexico-based financial services provider. Thought Machine was also considering an IPO only a few months ago.

Related: The Revolution Of SAAS Solutions: Best And Most Interesting Software To Help You.

5. Red Sift

Red Sift provides cybersecurity solutions to businesses by using machine learning to analyze millions of data points to identify trends, patterns, and suspicious behavior, and subsequently deliver actionable insights to its users. Different SaaS applications can be combined to obtain company-wide email threat intelligence, and businesses can manage their security through a self-service dashboard full of tools.

Red Sift already has a portfolio of notable clients Cagemina, TalkTalk, and Wise, and its customer base is rapidly growing. It also recently added a range of new features to protect businesses against brand impersonation, business email compromises, and public key infrastructure certificates, while it continues to improve its AI and machine learning models to stay ahead of evolving disinformation tactics.

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