TikTok Business VS Creator Account: What’s The Difference?
by Arnab Dey social media 26 May 2023
Are you tired of watching 18-year-old teenage TikTokers drive by in their Ferraris while you work a 9 to 5 job? If yes, it’s time to hop onto this TikTok influencer bandwagon!
TikTok is home to almost 834 million daily users. People are constantly scrolling through videos and interacting with the content. While this is a form of entertainment for the average users, it is a way to gain influence and earn money for the creators.
The presence of organic growth services has indeed changed things a lot. You can easily increase your followers to thousands without struggling to stay on trend. Just contact a reliable marketing service like GrowTok and watch the numbers go up. And don’t forget to get your TikTok followers free trial to test how the service works!
If you want growth that offers you serious business opportunities, you need to do some of the work yourself, and this starts with deciding the best type of account. Let’s get started!
There are only two types of TikTok accounts; Creator and Business account.
Previously, TikTok offered a Personal account option too. This was completely private and kept your videos hidden from the public. However, in 2021, TikTok merged the Personal and Creator account.
Now, all accounts can be viewed by everyone. You can post content, partner with brands, and become verified with what was previously considered a personal account.
The majority of TikTok users have this Creator account. If you don’t want to become an influencer and just view other TikTokers, don’t post any videos on your account. That’s the only way to have a private account.
TikTok Business vs. Creator Account: What’s the Difference?
Being an influencer doesn’t mean you just have to entertain or educate people. You can also use the popularity to sell your products/services and run a business.
This makes influencers eligible for both Creator and Business accounts. So, which one should you choose?
Let’s evaluate the differences below!
A creator account gives you access to a full-fledged audio library. You can use any song, sound bite, or audio in your videos. This is no limitation to anything.
However, with a Business account, you are officially representing a business. This means you have to take care of legality. If you don’t get the audio owner’s consent before using it, your business can end up in hot waters
TikTok understands that most new business accounts cannot identify the owner of every audio and seek their consent. It’s why the platform offers royalty-free sound clips. But this also means you won’t have access to all audio.
The duet and stitch features allow you to repost other creators’ TikTok. Many people use it to collaborate and create trends. You can do so with your Creator account too.
But, since the Business account has audio restrictions, the duet and stitch features on it will be limited too. You can only stitch and duet videos with commercial audio.
Website links are a great way to direct traffic from one platform to another. They also create an image of authenticity and reliability for business owners.
When using the TikTok Creator account, you can’t add a link to your profile until you have reached 1000-followers. This is a huge milestone that can take months to reach.
If you want to add the link immediately and reap its benefits without waiting for 1000 followers, the Business account is the way to go. You can add any external link to your profile, just like on Instagram.
Social media management tools aren’t important, but they make your life very easy as an influencer. You can gain detailed insights into your account performance, schedule posts, generate reports, and much more.
But here’s the problem – you can’t connect TikTok to social media management tools on the Creator account. You must have a Business account to do so.
With that said, TikTok offers analytics and promotion tools for both accounts. So, if you don’t plan to grow huge or build a business, these basic features will be sufficient.
Until now, we have compared TikTok Business and Creator accounts based on their mutual features. However, you should know that these accounts have their exclusive features too.
The Business account gives you access to the ultimate business suite. It includes separate analytics for your profile, videos, and Live sessions. There is also the option to create ads and increase exposure. They are paid, though!
You can also learn about the latest trends and production tips from the Creative Hub. This is an educational feature that teaches you the best practices to grow your TikTok Business account.
Another great feature of the Business account is e-commerce. If you wish to offer your customers an easy and fun shopping experience, you can set up a store. People can view this shop, make a cart, and checkout through Shopify!
Comparatively, the Creator account has only two exclusive features; TikTok Creator Fund and TikTok Creator Next. Both programs are designed to monetize the account and increase earnings.
To sum up, a TikTok Business account is for businesses and entrepreneurs. It is for people who want to use the platform to sell and build a brand image. This can be commercial or personal.
However, the TikTok Creator account is for influencers, celebrities, and the general public. This account lets you gain popularity and have fun. But you can’t use it to run a successful business!