Sales Tracking Software To Simplify Profit Tracking!

The term ‘sales tracking’ can sound intense for many small businesses, but the exercise has become a lot easier thanks to advancements in software technology. Sales tracking software is one such advancement in software technology that makes this a reality.  

Sales tracking is a vital function for every business. It essentially involves keeping a record of your sales processes. Keeping and assessing records of your sales information will provide high-value insight you can leverage to grow your business. 

Not so long ago, people used to track, collect, and analyze data manually and on paper. But the emergence of highly advanced sales tracking software has proven to be a much-needed gamechanger. 

This article will explain a few ways sales tracking software, learn more to help your sales team keep a close eye on the money flowing into your accounts. 

Sales Tracking Software – How Does It Help?  

Sales tracking software comes with many features such as automated data analysis, smart workflows, and comprehensive data reporting. But that’s not all.  

Check out the following list to know how better it can help:  

Better Understanding of Your Customers 

Going into business with an incomplete picture of your ideal customer can be quite a struggle. For example, if you own a chain of convenience stores, wouldn’t it be nice to know what your customers are buying so you can have a clear idea of what appeals to them the most? 

Such knowledge about your customer behavior and interests will help you prepare and execute a good marketing strategy. 

Identify Gaps in Your Sales Process 

Ideally, a fluid sales process should take the buyer from the introduction to payment cohesively to make the customer journey easy and satisfactory. 

As such, you need to track the sales process to see what factors compel your customers to buy your products. With this information, you can come up with strategies that will make the decision a no-brainer. For example, you might find many customers don’t understand how to use a product and may need a product demo to push them over the fence. 

Help Different Departments Work Together 

Sales tracking software can help compile sales data and create reports based on different criteria that different teams can find helpful. Easy access to this data will not only make it easy for other teams to collaborate with sales but will also spare the time lost during unnecessary team meetings. 

Automated Data Entry Tasks 

Sales software systems have automated data entry processes usually performed by sales teams. Such software can identify and compile vital information in texts, documents, emails, and even phone calls. This will save your sales team the time of manually keying in that information into the correct fields. 

A More Organized Database 

Sales tracking software will collect and organize sales, marketing, and customer service information in the correct fields. This way, your sales team can easily access every interaction and make accurate and timely decisions that could be crucial to business success. 

Best Sales Tracking Software For Small Businesses (And Big Guns, too!) 

Now that you know how easy your profession becomes with the help of a sales tracking software, let’s explore some of the best software options for you:  

1. NetSuite CRM 

A cloud-based CRM, NetSuite is great for small and mid-sized businesses as it helps them manage their sales tracking. It also helps improve customer relations, that’s always a great bonus!  

This sales forecasting software also helps manage quota, thereby helping categorization of transaction forecast types. This helps identify the estimates, opportunities and quotes. The software’s real-time dashboards help deliver specific reports to the marketing, sales and service teams.  

This is a unique role-based report generation and dissemination that not many software have.  

2. Zendesk Sell  

This advanced sales tracking system has several features that make it a state-of-the-art CRM. Its sales automation allows you to analyze reports, track leads and manage contacts, giving you a seamless experience.  

It assists with streamlining inter-department teamwork, lead scoring, and determination of lead value – thus, saving the professional’s time. There are several integration options that allow you to easily connect the CRM with other business applications.  

This is an advantage for your team as they can be aligned without distractions as the data location eliminates toggling between screens.  

3. Spiro  

This is another one of the best CRM that allows you to seamlessly conduct business for B2B companies. Especially those in the serving industries such as real estate, financing, logistics, and insurance. 

This one is AI-powered software, meaning you have so much more to gain!  From automatically collecting data from calls, emails or texts – it helps track engagement throughout the sales cycle.  

Of course, whatever permissions you give the software will be followed as there could be security doubts with such features. The software allows you to enrich contact and company details by supplementing your data with information from LinkedIn profiles.  

The software is especially useful for you if you’re looking to simplify your process management. It achieves this by consolidating customer touchpoints, creating records for each interaction and tracking sales progress.  

4. FreeAgent CRM 

This sales tracking software combines sales tracking and customer relations by offering several features such as expense tracking, volunteer management and drip emails.  

This software helps teams collaborate and organize their work by using lists, boards and cards, thus simplifying communication. This is a great visual way of communicating that is known to improve understanding. 

The user gets real-time reports linking forecast changes to individual activities. From email templates to push notifications and customizable deal stages, there are several other tools adding value.  

Which Software DO You Pick?  

In the modern world, depending on innovation such as sales tracking software can get you ahead of your competition. You won’t be able to access data in real-time, which means you won’t make crucial decisions in good time.  

Ultimately, your business will lose out on a lot of lucrative opportunities. 

However sales tracking software will provide meaningful insight into your customer journey by making it easy to monitor and optimize the entire sales process.

Additional Reading:

Getting CRM Matching to Increase Business Volume

Sales and Call Tracking: How Monitoring Calls Can Improve Profits