Order In The Court! 8 Marketing Ideas for Personal Injury Law Firms
by Arina Smith Marketing 22 February 2019
Did you know that personal injury marketing keywords are among the most expensive Google Adwords? Get ready to pay a hefty price if you are considering using keywords such as Dallas truck accident lawyer or best mesothelioma lawyer in your PPC efforts. Yet, using these keywords isn’t the only way to market your firm.
The key is finding the strategies that work for your law firm. Not sure how to market your law practice?
We’ve got you covered. We’ll tell you marketing ideas for law firms that can help you generate more leads. Keep reading for your personal injury law firm marketing guide.
How to Use Marketing to Take Your Personal Injury Law Firm to the Next Level
Many lawyers believe that only their results speak for themselves. Yet, winning cases is half the game. Marketing your personal injury law firm the right way is a must if you want to turn it into a household name.
Taking your firm to the next level depends on using the best personal injury marketing strategies. Don’t know where to start? Here are 8 marketing ideas that can turn your personal injury practice into a household name today.
1. Create Your Brand Around Your Potential Client
Harnessing the power of marketing starts with the basics. You may believe branding only applies to other types of services. Yet, it’s the first building block to turn your law firm into a household name.
What makes your law practice different from your competitors? Do you approach your cases in a nontraditional way? Maybe your customer-centered approach is your key to success.
These questions are a great starting point to define your brand. One of the secrets to strong branding is designing it around your potential client. Aim to grab your potential client’s attention and tell them why they should choose your firm.
2. Establish Your Law Firm as an Authority in Your Field
As an attorney, your experience and credentials allow you to help your clients. Since your competitors may have similar qualifications, you must establish yourself as a personal injury expert. It’s recommended to focus on certain areas of law.
An example is how certain attorneys advertise themselves as truck accident or work injury expert. Consider giving free basic seminars to educate the public about their rights. These seminars are a great way to turn your name into a household name while generating leads.
3. Harness the Power of Social Media
While you may be hesitant to use social media in your marketing strategies, it’s a must to compete in today’s market. Social media advertisement is one of the easiest and cheapest ways to generate new leads. You should open social media pages for your firm on as many platforms as you can.
If you’re a solo practitioner, it may be difficult to keep all your pages updated. Yet, you may try creating your firm’s page on the social media platforms you use. Maybe you can even consider hiring a social media consultant to take care of your social media presence.
4. Create a Blog
Creating a blog is one of the easiest ways to establish yourself as an expert. It all starts with providing value to your client. Try creating articles that discuss everyday situations where you can help them.
Consider writing articles on subjects such as the causes of traumatic brain injury and how a personal injury lawyer can help them. You should focus on providing great content about your areas of expertise.
5. Optimize Your Website
Earning that top spot on search engine results may be difficult. It all starts with optimizing your website.
Search engines and site visitors alike prefer websites that load faster. Forty-seven percent of visitors expect your website to load in 2 seconds or less.
Is your website available on mobile? If not, you should optimize your site for mobile devices today.
Experts found that 53 percent of visitors leave mobile sites that take more than 3 seconds to load. Don’t underestimate the power of speed and site optimization on mobile either.
Besides speed, you should focus your optimization efforts on providing valuable content to your potential client throughout your website. Keep in mind that search engines rank your website based on how your content relates to the user search.
6. Register Your Law Firm in Online Directories
Have you registered your law firm in online directories? If not, you should get on it today. You may think you’ll be better by advertising your law firm in print.
Yet, listing your legal practice on directories is easier and cheaper. Also, online directories can help you improve your search engine ranking.
Consider registering your law firm on legal and professional directories to expand your reach. If you practice in different states, you should consider listing on local directories.
7. Develop an Effective Pay Per Click Campaign
Getting your website on that number one spot on search engine results is difficult even when you hire the best SEO expert. Pay Per Click campaigns can land you on top of those result pages. While you may be thinking about it twice because Google Adwords can be pricey.
You can develop an effective pay-per-click campaign and stay within your budget. The key to running a successful PPC campaign is focusing on your potential clients’ search queries. If you run your campaigns thinking like your potential leads, you will land at the top of their search result pages.
8. Ask for Reviews from Your Clients
Word of mouth is one of the most powerful reputation-building and marketing tools for any business. If you aren’t requesting reviews from your clients, you should start doing it as soon as possible. Your clients can become your biggest advocates.
It’s recommended that you claim your law firm on review sites such as Yelp and Google My Business. Claiming your profile will allow you to engage with your customers.
Don’t get scared if you receive a negative review. You should engage with your reviewer and learn more about their case. Engaging with your customers will allow you to showcase your firm’s professionalism and expertise.
Can Our Marketing Ideas for Law Firms Make a Difference?
Developing the right marketing plan for your law firm can take your practice to the next level. It all starts with creating your brand and telling your potential client how you can help them.
Focus on providing valuable content about subjects related to your personal injury expertise. If you implement the right strategies, you will separate your firm from your competitors.
Want to learn other great marketing ideas for law firms? Check out our Marketing Section to read more insightful articles.