Figure Out How to Fundraise With These Helpful Tips

by Small Business Published on: 31 May 2018 Last Updated on: 17 September 2018


When you’re starting a new business, you need to know how to fundraise like it’s your job. Over half of the businesses started to fail due to lack of funding.

Fundraising not only keeps your doors open. It allows you to make important connections that can benefit your business. And whether you’re fundraising to expand your business or to benefit a partnered charity, knowing how to fundraise effectively is key.

But look no further. We’ve got the top 7 tips for fundraising like a pro.

1. Set a Goal :

Everyone needs a benchmark for progress.

Set a goal of how much you need to raise and what exactly it will go towards. Donors like to know exactly what their money will be helping with.

Try to focus on a big picture rather than small updates here and there. Investors and donors want to know that their money is making a big impact

2. Do Your Research :

Your fundraising will be much more effective when you know who you’re targeting.

Do your research on your potential donors and investors. Are they the right fit for your company?

If you’re looking for a large one-time donation, larger institutions and foundations are ideal. Look into when they typically invest in companies and what kinds of companies they have given to in the past.

Create an information memoranda that targets the specific investors you are going for. This will show that you’ve not only done your homework, but you’ve put in the time.

3. Show Your Passion :

The best fundraising strategy there is? Showing people your passion for your company.

It’s really hard to commit money to something when you’re not emotionally invested. And the only way to get investors emotionally tied to what you do is by showing them why you are.

Get excited about them. Tell them why your company makes a big difference. This will be key for fundraising sales and may even get them involved for a longer period of time.

4. Use Online Platforms :

Getting the word out there is much simpler than it used to be.

Using online platforms to raise money are not only effective, they create engagement.

You can get more people involved and keep them interested in updating them on how much you’ve raised and how close you are to your goal.

5. Know Your Value :

Knowing your company inside and out will help you show investors and donors that you value your time and money as well as theirs.

Know your sales and projections for the future and invest your own money in your company. This will demonstrate your knowledge level as well as show prospective donors that you ask the same of yourself.

6. Get Your Customers Involved :

Don’t forget the little people.

While getting large institutions is always ideal, getting repeat donors can make a huge difference in the life of your company. These will come from the individuals who believe in your company and are satisfied with it.

Remember to keep them involved and keep a pulse of what their interests are. This will help you be able to find a fundraising strategy that’s the most effective for your customer base.

7. Stay Diligent :

Fundraising can take some time. Don’t let it become something that’s pushed to the side.

Have a designated person who keeps tabs on your fundraising sales and strategies. Follow through on any goals that you set no matter how long it may take to meet them. And if need be, adjust your fundraising strategy.

Fundraising will keep your business alive. And prioritizing it can be the difference between a successful business or a failed one.

Now That You Know How To Fundraise :

Knowing how to fundraise is crucial to keep your business thriving. And now that you have these 7 tools to do it like a boss, fundraising will feel like a breeze.

To learn more about business development and everything in between, check out our site. We’ll help you make the most of your business.

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Ariana Smith is a blogger who loves to write about anything that is related to business and marketing, She also has interest in entrepreneurship & Digital marketing world including social media & advertising.

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