Design 101: Simple Clothing Business Hacks that Can Spice Up Your Designs
by Arina Smith Starting a Business 30 September 2021
Some of the greatest designs have come from ideas that seemingly came out of nowhere. And the nobody’s who once peddled T-shirts from the trunks of their cars all made it big off of just one idea, and something else. Perseverance.
In today’s business world, you have to have the diligence to persevere in the face of any obstacle. And no matter what you’re selling, the effort that you put in will show through in your brand, whether you believe it or not.
They say that making designs and crafts is a labor of love. But those who enter into the world of clothing design know that to make it in the business, you have to not only have a lot of love, but you have to love working as well.
If you’re looking to spice up your clothing line, increase sales and expand your business, the following tutorial can make this a reality.
Personalized Designs
One great way to spice up a design and cater to specific clientele is to incorporate personalized logos, labels, and other elements.
Custom art is in high demand these days, as customers enjoy matching their favorite products to their own sense of personal style. And many people do enjoy personalized clothing along these same lines.
In fact, companies like Wunderlabel specialize in custom clothing labels, ribbons, stickers, and the like. And utilizing cost-effective solutions like these can not only create personal wardrobe creations for your customers, it can serve as a great marketing tactic as well.
Each of us has an individual sense of style, and even if some people would rather not call attention to themselves with labels and the like, you may find that many wills. And this is a great option to have in your toolkit when it comes to your clothing designs.
Marketing Tactics
Do you have a ton of heartfelt designs that you just know people would love, but you can’t seem to get any eyes on your products?
If this is the case, then you need to tweak your marketing efforts, and you need to do it before your cost of materials exceeds that of minimal sales.
A sound marketing strategy makes the world of business function. And without marketing, no business can truly survive, especially in a digital landscape where most people do the large bulk of their shopping online, even when it comes to clothes.
If you’re interested in seeing an increase in exposure, you’ll need to develop a web presence and make efforts to gain traffic to your site. And you can do this in a variety of ways, including blogging.
Blogging is a great way to grab a potential customer’s attention and talk about the designs you love at the same time.
Social Media
If you don’t have social media business profiles, you need to. Nowadays, everyone is on social media, and this space is where a large number of startup businesses gain traction through exposure and shares across multiple networks.
Consider Instagram to start with. This network is perfect for anyone with a gift for design, whether this is photography, fine art, digital creations, or even clothing design.
On social sites like Instagram, Pinterest, and even Facebook, you can create beautiful images to share with your network, start conversations about your designs, and even reach out to potential customers through instant messaging.
Another great asset with social media is that you’ll gain an even larger following that you can funnel directly into your website by using form-fills and landing pages. These are also great tools to build email lists and client profiles as well.
The world of design was born from innovative minds, and the imagination of the human mind is beyond limitless. So if you’re interested in making a living off of your creative talents, developing innovative designs, as well as coming up with creative sales tactics, it will ensure that you can keep creating for years to come, and maybe even quit your day job in the near future.
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