Keep Sales Moving Online during Bad Winter Weather
by Arina Smith Sales & Marketing 14 February 2019
When the thermometer drops below freezing or snowstorms move in, it can cause a major disruption in the momentum of your car sales. You invest time in your customers, so you can’t afford to let things lapse – especially when they might use that time to browse the online competition and reconsider their deal. In the digital retailing world, however, there’s no reason to let nasty weather impede your business.
With expert digital marketing solutions like online chat and text-based business messaging, you can connect with potential buyers like never before to keep the communication lines open 24 hours-a-day, 7 days-a-week, without any risk of slowing down due to poor winter weather. Digital chat and messaging can take over where your in-house sales team leaves off, to ensure customer satisfaction any time your physical location isn’t open.
With live chat online, you can start things off right with new customers by offering a more interactive experience on your website. Live chat services give customers the opportunity to communicate with professional operators who are experts in the auto industry and can provide all the latest updates on your particular dealership.
Live chat software also provides your sales team with the ability to join the conversation at any time and provide images and video to demonstrate the benefits and features of particular vehicles to the customer. With so many companies using live chat services on retail websites these days, more interactive customer service is something that today’s customers will expect and appreciate.
When you invest in better online solutions for your dealership, you’ll also get a range of other services that will help you build better leads and increase sales figures. For example, adding digital auto insurance and financing applications to your website will keep customers invested in your dealership and help increase your chances of closing a new sale.
In order to implement the best services available, you should talk to a professional digital solutions company with a specialty in online dealership services. An expert in digital auto retailing can help you to bring everything you need online to prepare your website for the latest advances in virtual retail solutions.
You can also use your website to connect to digital retailing solutions on social media platforms to enhance your sales capabilities. Enabling such virtual marketing features can take you beyond increased leads and give you the potential to complete the entirety of the sale online – but before you connect to virtual retailing, you’ll want to prepare your website with advanced online services, such as allowing your customers to connect to virtual financing and insurance specialists.
Digital sales solutions will keep working for you when customers aren’t able to face the bad weather to get to your dealership. No matter the time of day or the weather, make sure you’re ready online with the latest virtual retailing solutions expected by your customers. Get in touch with a professional dealership online marketing solutions company today.