11 Tools In Digital Marketing You Need For Starting A Business!
by Mashum Mollah Marketing Published on: 30 May 2019 Last Updated on: 13 September 2024
Are you thinking of starting a digital marketing firm? One of the first steps that should be a part of your journey is to have the right tools in digital marketing.
There are approximately 50,000 businesses established in Singapore annually. However, over 80 percent of them folded within the first 18 months (about 1 and a half years). Business owners are, therefore, always looking for that competitive edge.
This is when having the right resources comes in handy. Resources such as tools can expedite your workflow and improve the outcome. You do not just streamline your process; you are also increasing productivity with its help.
Read till the end to learn about the tools that will be useful in the long run.
11 Tools In Digital Marketing You Need For Starting A Business!
It’s a whole new world for entrepreneurs in Singapore. Whether the business is an online one, a traditional brick, and mortar store, or a mixture of both, digital marketing is a must-have.
This is mainly because most people use the internet to learn more about products or services they want to purchase.
Therefore, entrepreneurs must ensure they are visible to this sizeable online population. Having the right tools in digital marketing is a great place to begin.
1. Trello
This is a great tool to ensure that all involved in digital marketing remain on track. The project management tool will help to save time and end frustration. Teams can share ideas and make changes from a central place.
The business can ensure contractors, as well as in-house teams, are all on the same page. Tasks can be assigned to different parties and tracked from the same place.
Businesses such as Lending Bee, which provides fast approval business loans in Singapore, use a marketing agency that uses this tool daily.
2. BuzzSumo
This is a great tool to help businesses learn more about their industries and their primary competitors.
The tool helps businesses learn what type of content works best with their target audience and search engines.
3. MailChimp
Email marketing is a must for any business from day one, and MailChimp is one of the best tools in digital marketing to get you started. It offers a wide variety of features and is easy to use with a straightforward interface.
In addition, businesses can use the services for free if they have less than 2000 subscribers. This is perfect for a company that is just getting started.
4. HubSpot
This tool offers a comprehensive package for managing digital marketing campaigns. It provides access to tools that can help with blogging, SEO, lead management, social media, email marketing, analytics, and more.
This tool provides businesses with everything they need to run a digital marketing campaign in one place.
This is a great tool when just starting. Moreover, it will ensure that the entrepreneur is not torn in too many directions.
5. Google Analytics
This free tool is for much more than simply measuring the traffic volume to the business’ website. The tool can be used to gain more insight into what drives website traffic.
Information such as which keyword or what social media campaign is driving traffic to the website can be vital in making decisions about future strategies or even optimizing current strategies.
6. KISSmetrics
This is another great analytics tool. This tool offers features that help analyze every move made in digital marketing to ensure the business gets the best returns on its investment.
The insights provided by this tool are invaluable not only for improving the digital marketing campaign but also for the company’s growth.
7. Hootsuite
There’s no denying the power of social media in digital marketing. No matter what industry the business is in, social media marketing is necessary for the company to thrive. Furthermore, it often involves posting regularly on various social media platforms.
Hootsuite is a tool that enables scheduling social media posts on more than 30 different platforms. It helps to save time and ensures that the business is up to date with its social media campaign.
The tool also helps identify influencers and respond to mentions and comments. Moreover, this tool makes managing social media campaigns much more accessible.
8. Followerwonk
This tool is excellent for businesses that plan to concentrate much of their effort on social media marketing, specifically on Twitter. The tool is designed to help companies to improve their social media marketing strategies. Businesses can use the tool to identify personas and optimize their strategy on Twitter.
9. Crazy Egg
This tool helps businesses optimize their websites based on the activity of visitors to the website. The tool provides heatmaps, analysis, and reporting. It is a great tool to help business maximize leads and their sales.
10. Vimeo
With more people seeking video content, Vimeo allows businesses to provide their target audience with high-definition videos. This is an excellent way of driving viewers to the website.
11. Canva
The demand for visual content continues to grow. Aside from offering videos, businesses can provide audiences with creative and unique images using Canva.
Thus, this design tool is easy to use for even those who don’t have a background in art.
Bonus: You Should Have Search Engine Optimization Tools on Your Side!
Search Engine Optimization, or SEO, is one of the pillars supporting digital marketing. One of the most useful ways you can make a name for yourself is through SEO.
Search engine optimization helps your company increase its search presence within this competitive market. Until you hire professionals to support your efforts, you can use these tools to learn the ropes and gain first-hand knowledge about the workings of the digital landscape.
Tools such as Ahrefs, SEMrush, and Clearscope can all act as a great way to capitalize on keyword opportunities, helping you optimize your existing content.
And It’s A Wrap!
Investing in digital marketing is non-negotiable for any business that wants to thrive in today’s market. Having the right tools in digital marketing is vital for a successful career here.
The tools above are a great place to start. Sound off in the comments. Which ones are you using for your business now?
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