How To Get More Traffic From Google: A Beginner’s Guide

Although there are other search engines available, Google is by far the most used and, therefore, the most recognized. It stands to reason, then, that if you want to have the majority of the good quality traffic to your website from relevant traffic sources, you will need the services of an experienced team of specialists that can provide you better online visibility and get more traffic.

However, there is a lot more to SEO than most people realize. To get the best results, whether you are looking at promoting your business within the local area or wanting to go global, enlisting the help of the right company for the job at hand is critical.

Practical Tips To Drive More Traffic From Google

To get more traffic from Google, you have to learn about the recent updates from the Google algorithm because the Google algorithm is the only factor that will boost your website’s traffic metrics. 

Along with the algorithm, you also have to develop your SEO using a skillset to enhance traffic probability. Not only the SEO but also a few other ranking factors are also followed to boost your traffic metrics.

Here are the three factors. By following these tips, you can boost your Google traffic and search engine ranking positions.

Using SEO

However, by using a professional business that will take your website by the scruff of its neck and get it sorted out on your behalf so that it looks modern, is up to date, and is totally user friendly as well as being able to sort out all your SEO needs is a real must task to get more traffic.

Hiring a business that deals with local SEO and is a business that totally understands the benefits that can be reaped from it, as well as having a solid foundation in optimization for Google rankings, can really help take your business to the next level as well as help you catch any potential customers that could very well have been missed along the way.

Improving Your Website Content

It is essential that you get your website content user-friendly, easily translatable, and with clear and precise instructions. So that visitors know where to go next and get more traffic. 

It can be handy to have a meet the team page so that your potential customers can visualize who they are dealing with. As well as a contact page that has multiple ways in which your potential customers can get in touch.

It is all perfect to drive good quality traffic to your website. However, if your website is left wanting, potential customers are not going to buy. They will, however, go elsewhere.

Keep Your Website Up To Date

It is essential that you keep your website totally up to date so that your visitors know that you are still in business and that you are current and active. 

Too many businesses set up their websites years ago, got everything looking good with deals and offers, including relevant information for the time, and have yet to do anything with it; it is truly unique. 

If your website looks like this, then the message that you are sending to any visitors that you may get is that your business is closed, has not been running for years, or if it has.

Then it is just not interesting enough in itself to be updated, and if it is saying that, how interested is it going to be to carry out any job, project, or service that you want it to – well, probably not very! So, you are so much less likely to get any sales or customers and get more traffic.

Use Longtail Keywords

Formulating high-quality content is just the first step toward bringing organic traffic to your website. The actual game is in manipulating and using the right keywords. 

Studies and research show that long-tail keywords help people to identify more specific solutions for their problems. Therefore, using long-tail keywords is actually beneficial in the long run. 

Hence, you must focus more on longtail keywords than simple keywords. Long-tail keywords are complex keywords that have more than three words. 

As a result, using these keywords can be a difficult task to master. However, the rewards outweigh the difficulty curve. 

Explore Influencer Marketing

IoT and social media have really changed the game regarding marketing. Thankfully, businesses can connect with their customers with more ease and at a flick of their fingertips.

However, businesses have also found another way to connect to a broader range of audiences. Influencer marketing allows firms to bank on the massive fan following of influencers.

Influencer marketing works similarly to brand representation by celebrities. This can hopefully help your business become more visible in the long run.

Delete Non-Performing Content

No brand wants to delete content from its website. However, non-performing content can actually prove detrimental to your website. Therefore, start identifying non-performing content on your website.

However, you must have some clarity over the parameters. If content is bringing in some traffic, then do not delete it. Also, look at the overall metrics of the content and see if there are any upward trends. Tools such as AHREFS and Semrush 

Suppose content is non-performing but shows a growth rate. Then, you must reconsider deleting it. 

Explore Guest Blogging

Last but not least, consider guest blogging as a means of increasing organic traffic to your website. Guest blogging is a great way to become visible among competitors and clients alike. 

Guest blogging allows you to post your own content on other websites and then use the traction to self-promote. Therefore, it is an excellent means of enhancing your online presence. 

Conclusion:

These three tips are the easiest ones. After you follow these three tips, you will surely get more traffic. But the primary target is to drive the traffic first to take steps and improve the ranking factors. So start to follow these tips and let us know your experiences in the comment sections.

Additional Reading:

• SEO Strategies to Increase Organic Traffic
• Everything You Need to Know About Shopify SEO
• 6 Amazing Benefits Of Seo Services For Small Businesses