How Mobile Apps Play Vital Role in Business
by Abdul Aziz Mondal Technology Published on: 15 November 2016 Last Updated on: 23 September 2023
Many Small and medium businesses think that mobile apps are only for large businesses and enterprises. Though this might have been the case in the past now the tide is turning quickly with the rapid growth of mobile tech and mobile commerce.
Today businesses all over the world becoming aware of the fact that well-designed and intuitive apps can bring a lot of new business to their enterprise. Traditional marketing is slowly becoming irrelevant and they need to adapt to new technology trends to stay relevant in their business.
Mobile technology is booming. Mobile has become a part of the daily lives of people. The rise in mobile tech and mobile commerce can help businesses in a great way. It’s been reported that over 70% of the world’s population now owns a smartphone. Businesses of all sizes and shapes are increasingly accepting mobile payments by turning their smartphones and tablets into Point of Sale terminals.
Mobile websites and apps have grown steadily over the past several years, with a steady six percent rise in online consumers shopping based on mobile eCommerce statistics.
Mobile Apps are becoming dominant in the digital transformation of the things around us.
1. Adds New Marketing Channel:
Mobile App adds new marketing channel. In addition to traditional marketing channels new emerging channels like mobile marketing, and social media marketing. Businesses should know that traditional marketing channels are becoming irrelevant gradually and they need to adapt new age marketing in order to stay in business. Mobile apps support existing marketing campaigns and add new targeted audiences.
2. Flexibility:
In general shopping directly from the app gives feature enhancement. The customer can directly purchase from the app without physically going to the store or ordering services by phone. Integrating e-commerce functionality within the app should be a seamless process.
3. Additional Value To Customer:
Mobile Apps provide additional value to your customer. Customer always wants Value added services on top of the product or services you offer to them. Mobile can be a great value added on top of what you already offer. Value Added offerings can include app-only offers coupons, customer service requests, new product updates, and much more things. Find a great Wondershare coupon from Groupon Coupons today and save more money for your business.
4. How Businesses Are Benefiting From Apps?
A recent report showed that 62% of businesses already have apps or were in the process of developing one. More than 50% of businesses use them for customer support and engagement.
People spend 174 minutes on their smartphones every single day and 30% of all online purchases by millennials are done on a mobile device.
5. Mobile Device Features:
Mobile Apps have the added advantage of using mobile device features like camera, Bluetooth, contacts, GPS, compass, etc. Such features when used in the app, can make it more interactive and fun for mobile app users. The inbuilt mobile device features can significantly perform a specific task in the mobile app.
Whether you develop an iPhone app or Android app both have similar mobile device features that you can take advantage of.
6. Brand Building:
Mobile Apps can help businesses to build a brand. Mobile apps increase customer engagement with the brand. It’s a great way to show your product or services in a creative way. Be the first among your competitors to have a mobile app and get an extra marketing edge for your business to get customer attention.
7. Engage Custome:
Mobile Apps are great to engage your customers. Social media like Twitter, Facebook, and Pinterest can be integrated into the app to make it more fun and easy to use for users. You can even integrate a payment gateway to make sure if a customer like to produce on the app he can directly purchase it. From finding a product to learning more about your company everything can be performed in the mobile app. With in-app messages and push notifications, you can send updates and offers in real-time to increase customer engagement.
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