How to Make a Business Card That Stands Out?

You might have a real challenge if you want to stand out from your competition. 

With entrepreneurship being the new buzzword of the last few years, businesses are popping up like daisies, meaning more competition and a more significant challenge.

Making a fantastic business card is one of the easiest and most effective ways to stand out from your new competition. As a result, Many people have yet to learn how to make a business card, let alone one that can deliver on your marketing promises and bring in new clients.

A great business card will drive more business to you, give your business a more professional feel, and reinforce the quality of your brand.

If you want to create a business card that will bring you, new customers who stand out, follow this guide on making a business card that will leave a lasting impression.

But how do you create a digital business card or manually like a boss?

But First, Why Business Cards?

It might surprise you to know why so many people are still turning to paper in the modern digital world. Even today, 27 million business cards are printed daily.

Of those 27 million business cards made, you’ll find that over 88% of them get tossed within the first week.

Why, then, would you focus on business cards? Despite so many people throwing them away almost immediately, sales increase by 2.5% for every 2000 cards that get passed out.

With business cards, there are several ways you can stop people from tossing your card and keeping it, ultimately driving business to you.

How to Make a Business Card Stand Out?

With so much competition and many people throwing out business cards daily, you must create effective business cards that deliver your brand message, becoming your best marketing tool while staying out of the trash.

Here are our top tips for making your business cards stand out. Or how to create a digital business card that just sticks. 

1. Go Premium With Your Product:

Did you know a colored business card will last ten times longer than a white business card? If 88% of business cards get tossed, but a colored card is ten times more likely to stick around, why bother with a plain white card?

Ditch the 1970s approach and upgrade your business card design with a premium option.

Consider going for a plastic business card or something that feels more luxurious.

2. Stick to The Basics:

This is an obvious suggestion. However, it’s worth mentioning that your business card is a piece of printed material. That means there are some simple rules of paper design that you should apply:

• Make sure your most important copy is more than 5mm from the trim of your card
• Don’t work at anything less than 300dpi for your images
• Make sure you keep a minimum size for your typography so it can remain legible
• Always design your cards in CMYK

It is also beneficial to stick to a grid format on the layout of your business card. This helps keep the correct information in different areas on your card.

Symmetry is often an admired quality in business cards.

3. Avoid Common Mistakes:

 Avoid mistakes like not providing a bleed to make your business card stand out.

You should also avoid using a simple border around your card; this will show any alignment issues in the trim if the card isn’t cut perfectly. This makes you stand out, but for all the wrong reasons.

4. Use a Custom Finish:

A way you can instantaneously add profound meaning to your business card is to use a custom finish. You can use various custom finishes, such as spot-UV, foil blocking, and metallic finishes.

Adding these custom finishes can add some serious cost to producing your business cards; what they provide, though, is the opportunity for your business card to be more memorable, impressive, and visibly impressive.

5. Get Your Card Embossed:

Get your card cut or embossed to stand out from the crowd. You can do this with a die-cut process to remove some aspects from the stock of your card, leaving a mixing piece.

You can even use a die to adjust the shape of your card; this is often done to round the corners of your business card. Dies can be expensive to create, but you will find that laser-cut options may be more economical in the long run.

To get increasingly creative, you can combine the embossing and cut-out process with card creasing to create something unique.

6. Make Sure You Spell Check:

It doesn’t matter what print work you are attempting to complete; nobody will take you seriously if you make a spelling mistake. Stand out from the competition by not making any mistakes on your print.

You don’t want to be in a situation where you’re throwing away hundreds of dollars worth of cards because you spelled ‘their’ incorrectly.

7. Use a Unique Material:

One of the more popular ways to make your business card stand out is to use a material that nobody would expect. You can use everything from plastic, metal, and even wood to create a unique business card design.

Remember the practicality and cost when choosing the material for your card. Depending on your industry and the number of customers you give business cards to, it might be worth investing in a higher-quality option.

You can even go all out and invest in quality rose gold metallic cards, which make a huge difference in standing out from the competition. You can shop here for access to these excellent materials.

Take Your Business Card Design to The Next Level:

You can do the bare minimum when printing business cards or set yourself up to impress. With increasing business competition, making a business card shouldn’t be difficult. 

Setting yourself apart from competitors can give you the edge in getting those crucial moments. It’s time to go out there and make your next business card.

This is how to create a digital or manual business card.

Additional Reading:

• Why Use a Custom Coin as an Alternative Business Card?
• How to Make Your Business Card Your Best Marketing Tool