6 Evolving Trends in Mobile Marketing
by Ankita Tripathy Sales & Marketing Published on: 04 October 2022 Last Updated on: 13 December 2024
The ever-evolving business landscape has witnessed innovative digital marketing approaches over the past few years. It began from buying and selling on social media forums to creating a digital storefront in the shape of a website. Smartphones also gradually evolved, letting people shop online with a few clicks.
Today’s global web traffic comes through mobile devices, turning digital advancements upside down. People search for brands, engage with businesses, and scroll web pages by tapping their mobile screens. As mobile is becoming a significant part of the digital sphere, marketers can explore opportunities to enhance their business creatively. They could provide a better shopping experience or launch personalized campaigns.
Believe it or not, optimizing marketing efforts for the audience can go a long way in creating brand awareness and enhanced customer relationships. So, if you wish to take advantage of sustainable growth and an ever-changing industry, follow the trends.
Here We Have Highlighted Six Evolving Trends in Mobile Marketing
Here is a brief rundown of some of the most prominent and noteworthy mobile marketing trends that you need to understand effectively. Here they are.
1. Location-Based Marketing
Are you ready for a wave of location-targeted ads? That means whenever a potential customer is near a store, they will get a text, notification, or an email as a reminder. These targeted ads could be a valuable way of delivering messages to shoppers.
However, it is a highly specialized campaign that needs expert guidance. So, besides hiring a few marketing specialists, bring a Marketing Consultant on board to help you with all your marketing strategies. For this particular bit, they can help you highlight which location-based advertisement will work best for your brand. Here are three options:
- Geofencing – Marketers have to designate a radius around a specific location. It would ensure shoppers within the radius receive targeted ads.
- Geotargeting – Marketers create segments based on shoppers that visit a specific location.
- Geo-con-questing – Marketers target shoppers who have visited the competitor’s location.
Understand your business model to determine which strategy will work best for your brick-and-mortar store.
2. Omnichannel Marketing
Another emerging trend in mobile marketing is expanding reach and engagement. For that, marketers have turned to omnichannel marketing. It allows businesses to combine all their marketing touchpoints, such as Google Ads, social media, and emails, into a cohesive shopping journey. After all, these touchpoints play a prominent role in every marketing strategy.
However, you must avoid cluttering your strategies. Instead, develop specific campaigns to build reach and achieve preset targets. You could create an SMS marketing strategy. Likewise, you can make a branded app to combine shopping experiences with personalized content. These strategies will cater to your mobile audience, offering them a unique shopping experience.
3. Rapid 5G Adoption
The newest generation of broadband cellular networks, 5G, is experiencing worldwide adoption. It offers high-speed internet access, changing how people download, stream, and browse. And it has enormous benefits for mobile marketing. First, brands can offer more immersive yet data-intensive experiences. For example, it would include 4k videos and virtual reality, which was previously impossible due to bandwidth and speed limitations.
Secondly, 5G will connect more people to the global web. One could call it a treasure trove of new data, helping marketers find their audience from a vast pool. This emerging trend also offers massive network capacity with excellent coverage. With such innovative computing connections, 5 G’s footprints can reach the peak of success across digitized industries.
4. Influencer & User-Generated Content
Are you aware of influencers? These are ordinary people with a massive social media following. They have built lasting relationships with their audience; because of this, people trust their word of mouth. You could collaborate with an influencer to spread the word about your brand. For example, you can send PR packages or invite them to test your products.
User-generated content also has become the most trusted source for the audience. As a part of mobile marketing, you must win your audience through a loud and clear brand voice. You can begin by focusing on video-based testimonials. It will unfold a fun digital exchange between your customer and brand. Likewise, invite people to leave reviews and feature them on your social media feed. It will go a long way in improving your credibility.
Believe it or not, user-generated and influencer content will play a massive role in your marketing strategy. Hence, take the proper steps and integrate them into your mobile marketing campaign.
5. Voice Search Optimization
A few years ago, people started asking Siri or Google Assistant to perform a task; now, there is no going back. Brands like Spotify have also integrated the voice assistant feature, removing the hassle of typing a song. Therefore, it is high time that brands start to ace the voice search feature. For that, you have to write content focused on a conversational tone. It should have information, but at the same time, it has to be user-friendly.
People talk to search engines like they do to humans; hence, a conversational tone can be more indexable by bots. For example, if a person used to search ‘salons near me,’ now they ask, ‘Which salons are near my home.’ Thus, it would help to integrate keywords accordingly so your webpage makes it to the search engine results page.
6. Mobile Commerce
Mobile commerce sales are continuing to increase in 2022. It is all because of the smooth mobile shopping experience offered by brands. If you haven’t jumped on this bandwagon yet, get on. You can create shoppable links on your feed to boost mobile sales growth. It will provide marketers with a direct line to end-users. Likewise, you can enable push notifications and integrate them with social media forums to close sales.
Besides, mobile commerce is more accessible when getting insights into consumers’ behaviour and patterns. All in all, mobile commerce will continue to transform digital shopping. More brands will enter the fold, such as blockchain and wallets, enabling mobile commerce to serve as a new shopping medium.
Final Thoughts
Truthfully, mobile marketing is here to stay as mobile users will keep increasing. Therefore, you must stay on top of the latest trends to develop a compelling marketing campaign.
It will help you gain an edge in the industry while attracting a massive audience pool. And lastly, remember that the mobile industry is constantly evolving. Hence, you must adapt to these changes to keep your brand and marketing strategy relevant.
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