A beginner’s Guide to using video marketing techniques to grow and build your traffic.
by Abdul Aziz Mondal Marketing Published on: 28 April 2018 Last Updated on: 09 October 2024
Did you know that 55 percent of people watch at least one video every day?
Unfortunately, tapping into that market isn’t as easy as it seems. If you’re trying to drive traffic to your brand through motion, there are a couple of video marketing tips you should know.
Video Marketing Techniques That Will Help You Grow
The onset of technology and social media platforms like YouTube have done wonders for the video industry. What was once seen as something only a big business with a big budget could do can now be handled by people on their cell phones.
This transformation has allowed hundreds of thousands of videos to enter the landscape daily. Having your brand heard in all that commotion is difficult, to say the least.
However, it’s not impossible. All you need to do is follow these 10 video marketing tips.
1. Engage with Your Viewers:
The more comments your video receives, the higher search engines like Google and YouTube will rank it.
An effective tactic to increase the traffic to your video is to encourage engagement. In your video, ask viewers to comment on what part they liked best, any questions they have, etc.
Then, once they have commented on your video, take the time to respond to their comments.
This will not only help your video gain more traffic but will create genuine connections with your audience.
2. Post Consistently:
In this digital age, our attention can quickly be stolen by a thousand different things. If you want people to remember your brand, you need to post consistently.
If you post every week, then suddenly skip for a couple of weeks, you’ll lose a lot of viewers. However, if you are consistent, your audience will know when to expect you.
3. Create a Killer Title:
Before anyone views your video, they see the title. If the title doesn’t catch their attention, you’ll never get them to watch the video.
It doesn’t matter if you have the most exciting content in that video; without an engaging title, it will fall flat.
4. Draw Your Audience in Fast:
However, a good title isn’t enough either. The second most important part of the video is your introduction. You need to connect with your audience within the first 20 seconds. Otherwise, they’ll likely move over to a new video.
It’s essential for videos that are posted to websites to engage their audiences quickly. If the video isn’t good, they might just leave your site altogether, which is damaging to your traffic and ranking.
Here are some other ways to add interest to your website as well.
5. Create a Thumbnail:
Another crucial component of a video is the thumbnail. This is the small image that your viewers will see when your video comes up in the newsfeed or search feed.
While you can let the search engines decide what thumbnail shows up, this is not advised. Sometimes, search engines will choose a moment in your video that is boring or blurry, which will negatively affect your quality.
The thumbnail should look professional and enticing. It should hint at what’s to come.
When you’re creating or editing your thumbnails, try to keep the look consistent across all of your videos. This will add credibility to your brand as well.
6. Utilize Keywords and Hashtags:
Even though you are focused on video marketing, you still need to make sure that you are utilizing other marketing strategies, like hashtags and keywords. Both of these are important to reach more people.
When trying to gain more traffic, social media is going to be your best friend, especially Twitter. Twitter has a unique platform style that allows you to reach a large, diverse audience.
Here are some extra tips on how to use Twitter to market your business.
7. Give a Call to Action at the End:
At the end of the video, you should always give a call to action. This could be something as simple as asking your viewers to subscribe or comment below.
A unique feature of many YouTube videos is that you can also put links to other videos at the end as well. This will help increase the number of views on your video and channel, which is always valuable.
8. Add Captions:
Captions are quickly becoming a much more widespread feature of videos. Many people will scroll through Facebook in silence.
Adding captions to your videos will draw them into what you are saying without them having to make a conscious decision to do so. Also, it’s an excellent feature for your viewers who might also be deaf.
9. Be Trendy:
Every day, social media sites find trending keywords and stories. Making a video of some of these events is a great idea. You know that people are already interested in the subject, and you might be able to jump on the interest.
This is an excellent tactic for small businesses that want to grow their audience. Read more about the benefits that video marketing can have for small businesses.
10. Show Emotions:
Lastly, the videos that perform the best are the ones that capture real emotions. Now, before you go and cry on camera, know that there is another way.
People are interested in videos that make them feel something. This can be achieved in a variety of ways, such as through the research you provide, the cinematography, etc.
The most important thing to remember is that if you want your video to succeed and increase traffic, you need to find a way to play to people’s emotions, whether that’s your own or theirs.
Share Your Video Marketing Tips:
By following these 10 video marketing tips, your videos will not only look more professional and credible but also have all the tools they need to succeed. The next part is just making killer content that you love.
So what are you waiting for? Get out there and make your next viral video! We’re looking forward to it!
Have any more questions about video marketing tips? Comment below! We love hearing your thoughts and concerns.
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