7 Simple Techniques That Will Increase Your Business Reach
by Abdul Aziz Mondal Business Published on: 05 March 2022 Last Updated on: 15 December 2022
Sometimes you might feel that your business growth has become stagnant, and no amount of hard work seems to be changing that. When it comes to growing your business, it takes more than just effort and dedication.
You could work 75 hour weeks and still not see a single extra penny in your weekly profit. So, if you’re wanting to increase your business reach, keep reading and find out how with 7 simple techniques.
7 Simple Techniques To Increase Business Reach
1. Broaden Your Horizons
It’s easy to do all your marketing in the language of the majority of your audience, but there are an unlimited number of new customers who would love to buy your product, they just don’t know about it. You could try using a translation agency to help you put things out there in different languages.
Not everyone speaks the same language in one country either. For example, if you were an American business, you could look at translating your services into Spanish as well as English. This will increase the number of people you’ll be able to reach without having to make any big changes to your business plan.
2. Head Over To Social Media
No matter how much you try not to use it in your personal life, don’t neglect social media as a tool for your business. Social media allows you to reach anyone in the entire world, so you’re definitely missing out if you’ve not signed up yet.
A lot of platforms allow you to create targeted adverts too, so if you have a new product coming out you can have a new advert that’s targeted to all different kinds of people. Rather than relying on your regulars to keep up with you, you can ensure they’ll see it but so will hundreds, if not thousands too.
3. Get Visual
If you send a monthly newsletter to your regulars, is it full of text, or does it have interesting pictures and videos that the reader can actively engage with? Don’t be afraid to be creative with the media you put out. When using social media, try not to only just post pictures either.
Instead, try posting tutorials on your products or showing how they’re made. Visual media is one of the best ways to captivate your audience.
Creating a visually appealing video that successfully interacts with the audience and boosts traffic can be an incredibly rewarding experience. It requires one to think strategically and tap into multiple creative outlets in order to craft content that will capture people’s attention, deliver a powerful message, and motivate interaction. Most businesses today use video making tools or collaborate with videographers or companies specialized in video creation in their specific field, like a tech video production company for creating successful videos that draw in and keep an audience’s attention.
4. Use Your Data
You probably have a stack of data about the people your marketing reaches, so why not make use of it? Take a look at what people are clicking on, how many of them actually purchase from you, and what types of people are you reaching. This data can be especially useful when creating your targeted adverts.
If the data shows that you mainly reach 18 to 25-year-olds, then you can set your adverts to target this age range, but on a larger scale. This data is the most valuable insight you can have so make sure to utilize it.
5. Team Up
Networking might be something that comes easy to you, but how much of it has led to business reach? Try contacting surrounding businesses and try connecting with the hopes of teaming up. For example, if you are a bakery, you could invite the business from the flower shop to visit and they could sell in your shop one day, and you in there’s the next.
This way you’re reaching a whole new load of customers. You could look at working with influencers on social media too. They don’t have to have millions of followers, even a thousand is still a huge audience you could reach.
6. Start A Business Blog
Blogging doesn’t have to be pages and pages of writing. Try keeping it simple and fresh. If you have a new machine, create and check a business blog post about it, or if you have a brand new cake on offer, write about it and let people know how it’s made. Blogging opens up your business and lets people see the heart of it.
7. Search Engine Optimisation
Search Engine Optimisation (SEO) does what the name suggests. It makes use of the search engine algorithm to help boost your website. If you search for businesses within your market area, how many pages does it take to find you? If you want more people to find you over the competition, you need to look at incorporating SEO into your strategy.
It can be something as simple as including keywords, or it can be more technical and need to be within your HTML. There are specialists out there who can help with this too. That way you can be sure your site is popping up within the first few results and increasing your potential customers.
There are so many untapped customers out there, so you really do want to make your business as accessible as you can. Don’t let the fear of social media hold you back or feel that your writing skills aren’t up to the top blogger’s level. All that matters is that you’re getting your brand out there.
It can be hard when you feel you aren’t seeing as much growth as you’d like, but with a few adjustments and changes to the way you promote your business, you’ll soon see the return on investment.
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