Are Custom Business Stickers Trending? The BEST Ways To Use These For Successful Marketing
by Abdul Aziz Mondal Marketing Published on: 01 June 2021 Last Updated on: 09 September 2024
Did you know custom business stickers can boost your brand visibility? It is a clever way of bringing people to your brand. Marketing can be extremely difficult anyway.
US businesses spent $21.23 billion (about $65 per person in the US) on marketing in 2019 (Source). Such marketing efforts can be measured in numbers and spreadsheets, but marketing is a battle fought in the customer’s mind.
This resolves how quickly your business is being thought of when making a purchase decision and which values are associated with your brand. The trick these days is not to overcomplicate your marketing strategies.
We are here to help you return your advertising to basics using custom business stickers.
Stickers have been an integral part of marketing for decades, but what exactly do we mean by custom business stickers? They are little adhesive-backed pieces of paper and plastic that can be printed on.
They are a low-cost, high-impact marketing tool that allows you to expand your reach and generate visibility for your brand. So, ready to learn the tips and tricks? Read on!
How Do Custom Business Stickers Help?
Businesses can create a strong impression on their customers with the help of custom stickers. These help companies grow their brand, build a loyal customer base, and stand out in the market.
Stickers may not seem impactful to a naysayer, but they can leave a significant mark on the customer. Custom business stickers are like a badge of honour that users wear – something that says to others, “I’m different.”
With the revival in the use of stickers, customers are keen on using these brand representations to stand out in a crowd. With these as part of your merchandise collection, you give the customers a sense of “value for money.”
A couple of stickers that have high-end quality and design will encourage purchases and attract new customers. Freebies such as custom business stickers help generate buzz around your product and drive foot traffic, boosting sales.
In the digital era, it is especially helpful in bringing social attention to your brand – this helps you stay relevant and ahead of your competition.
5 Tips To Effectively Use Custom Business Stickers For Your Brand!
Our tips show you exactly how to do that and explain why custom business stickers, your marketing tool, should be.
1. Customize Your Product:
Vinyl stickers are the perfect way to customize your product and packaging and create a coherent brand experience for your customers.
Let your creativity run wild and match your stickers to your product and values. Are you selling candles? Try a rainbow-effect holographic sticker that catches the light beautifully.
Does your branding follow a minimalist aesthetic? Get transparent stickers that will not overpower your product.
This is a cost-effective way to elevate your product, as you can buy unbranded cardboard packaging or jars in bulk and apply your logo yourself.
We highly recommend purchasing sheet labels as pictured below. These allow you to peel and apply your stickers 65% faster. It’s a real timesaver when you must use hundreds of them.
2. Create Scarcity:
The impression of scarcity is a powerful concept. Interest converts into a sale much faster when your customers think there might be no chance to repurchase this product. Moreover, limitation makes your product appear desirable and exclusive.
You can create scarcity by using limited edition labels. A simple seal made from biodegradable paper with a handwritten number on it will cost you very little but has the potential to increase your sales significantly.
3. Giveaways:
The secret power of custom business stickers is that they are rarely perceived as an advertising tool. They are given out for free under the right circumstances and seen as a gift instead.
Gift-giving has long been an established marketing strategy. It adheres to social psychology’s rule of reciprocity: when we receive a gift, we feel the subconscious need to return the favour. This can be through purchases, recommendations, or social media posts.
Including free stickers with every purchase or sending them to influencers can thus be super effective.
Not only will you leave a great impression on customers, but they will be much more likely to repeat their purchases or tell their friends about your business.
Little is more potent than a loyal customer who not only sports your logo sticker on the back of their laptop but also sings your praises.
4. Guerilla Marketing:
You might be familiar with guerilla in a slightly different context: warfare. It describes non-traditional warfare fought by irregulars or civilians against the orthodox military.
Thus, the smaller size of civilian groups and their mobility is a clear advantage over military troops.
This idea translates into marketing and centers on unconventional advertising strategies that depend on time, creativity, and energy rather than a financial investment.
Guerilla marketing is all about uniquely delivering a message and having people interact with your brand unexpectedly.
Through this element of surprise, guerilla marketing strategies ignite an emotional reaction in potential customers, which leaves a lasting impression.
There are some fantastic campaigns out there that are worth a Google search! Look at this hilarious example below – you will talk about this after you’ve been to the bathroom.
5. Use Storytelling To Your Aid:
Storytelling is one of the most effective tools to build an emotional connection with your audience. Market research will help you customize your stickers and communicate your ideas and values.
This forms a deeper connection with them and helps build a strong brand identity.
And It’s A Wrap!
And that’s a wrap! We hope this article inspired you to include custom business stickers in your marketing strategy.
The use of these stickers in your marketing efforts will not just give you an edge over your competition, but it will also help you create an emotional connection.
Social media is also one of your best friends in this marketing effort, as custom stickers are a rage there!
If you are already using stickers or have any other ideas you would like to share, leave a comment below.
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