Top 10 Ways To Grow Your Small Business With Instagram!
by Abdul Aziz Mondal social media Published on: 22 October 2021 Last Updated on: 07 October 2024
Businesses that discovered the power of Instagram earlier than their competitors took advantage of the head-start, but it is never too late to establish your company’s presence on Instagram. There are 10 ways to grow your small business with Instagram. We bet you did not know!
Starting as a simple app for sharing photos, Instagram grew into one of the biggest tech giants. They are presently considered a significant part of many people’s daily lives.
Useful for business and leisure, one of the most popular apps has excellent features for small business owners.
If you are still contemplating whether Instagram is the right choice for your business, look at this article. We are prepared to get the power of Instagram closer to the hands of small business owners.
10 Ways to Grow Your Small Business with Instagram
With influencers’ glamorous lives, I am not ashamed to admit that I have been rethinking my choices of not vlogging when apparently everyone was! As a small business owner, I want to save you the regret, so here’s a list of the top 10 hacks for boosting your small business (it does not involve showing your face!):
Your Presence on Social Media
One of the hallmarks of a reputable company is a large social media following, and your social media presence will significantly affect your overall success.
If you set up your company account, it’s time to look for the best techniques to grow Instagram followers organically. Many methods and paid service options for acquiring Instagram followers rely on artificial intelligence and natural language processing automation.
With algorithms becoming more sophisticated, growing companies should aim for the middle ground between automation and professional management.
Add Geotags to Your Posts!
You must geotag your posts so local customers know your presence. Even if you are operating out of your house, people around you must know your products and services exist!
Geotag will help people pinpoint exactly where to find your small business. Instagram will further support this through its organized tab, where all the posts from a certain location are present.
When you contribute to this tag, you show people where to visit your business.
For instance, if you have a small handmade soap business, show off the collection with a geotag and give the users a BTS of how the soaps get made.
Make Their Experience Exciting
With the way of the virtual world, you must give people a reason to follow you – you cannot make them try your products online through AI.
That’s impossible for all products – most sunglass brands now offer to try it, a feature allowing users to see how the product would look on them. This is made possible using AR or augmented reality, where they take camera permissions to analyze face shapes and suggest appropriate glasses.
You can use AR to enhance customer engagement if you have a small furniture or handicraft business. This can give them a chance to see how their space looks.
Offer Exclusive Promotions
Sharing an exclusive discount with your followers will compel them to purchase. This is a helpful strategy when you want to give your followers a reason to stay engaged, making them look forward to your next posts.
You can enhance the exclusivity of the discount or promotion code with Instagram Stories as they disappear after 24 hours. So, your followers will feel a sense of FOMO – if they lose out on the discount.
Choose to Be Picky About Your Audience
Even with the myriads of methods for getting more followers, countless businesses forget that their principal focus should be the quality of their audience. Your Instagram content should at the very least attract followers that are interested in your niche and those that have the true potential to become loyal clients.
A small but tight and well-targeted audience is multiple times more significant than a large but idle horde of followers. While you must be thankful for each follower you attract, try to pay special attention to the more promising part of your audience.
Instant Messaging
The days of lengthy phone calls and waiting for days and weeks for an email response are long gone, and Instagram introduces one of the best ways to get in touch without losing your most important asset – your time.
Instant messaging cuts costs significantly for companies in the customer service industry and those who employ it while providing a significantly better solution. Thankfully, even small companies can take advantage of one of the most simple yet most revolutionary tools – instant messaging. Now you can synchronize the responses across your social media platforms and keep your audience informed in a timely and with no unnecessary delays.
Integrated Shops
Online merchandisers used to be obliged to have their own webshops and deal with bringing traffic from different sources. Now Instagram allows your audience to browse your products directly from the app and proceed to your website if needed.
The integrated shops set up by small businesses can have a significantly better turnover rate than brands desperately trying out outdated marketing techniques. Considering how much time we spend browsing social media and how much time we spend at the store, the Instagram shopping experience is unlike anything else we have seen before.
Advanced Targeting Tools
Seeing as the same company that developed Facebook is in charge of maintaining Instagram, those that have previous experience with the Facebook Ads Manager will have a leg up in conquering Instagram, too.
Instagram has one of the most sophisticated advertising platforms with accurate methods to predict the optimal time for sharing a new post. Business and creator accounts have access to follower analytics and detailed information about their Instagram posts, stories, and reels, including follower growth rate, engagement rate, referral traffic, comment rates, impressions, and reach. Instagram insights can help you identify prime-time periods of the day or week when your post will enjoy much better engagement rates.
Influencers Are Still Popular
While many cast doubt on the impact of influencers, the numbers beg to differ in favor of thought leadership. All it takes is a small niche with an interested audience and an approachable and relatable person to see the power of Instagram influencers.
Big brands around the globe are replacing brand ambassadors with local celebrities because, unlike brand ambassadors, Instagram influencers don’t cost nearly as much, and the results they yield are incomparable. Don’t hesitate to contact a local thought leader whose profile and audience you like and see where it takes you.
Boost Your Instagram Presence Now!
Whether you have just started a small business or you are trying to get an already established company off the ground, Instagram should be one of your top tools for growth. With its business potential raised bigger than ever, Instagram is an invaluable tool that you cannot afford to miss. Get started on your journey to harness the power of Instagram and grow your small business like never before.
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