Why Entrepreneur Speakers Bring Real Value To Your Business: Why Is Public Speaking Important?
by Arnab Dey Blog 08 July 2025
The motivation should be relatable to people. The choice of speaker in a business event is crucial in determining its impact on the audience.
Speeches often sound good on paper but remain irrelevant if it is not relatable. The people who listen to the speaker should be able to relate the topic to the speaker.
Therefore, this adds an extra layer of credibility. The listeners, therefore, influenced by this, invest their faith and trust in a particular cause.
The audience or the people often remain disengaged or not impacted, as they can not associate the person with the topic.
The expertise of the person instills confidence in the minds of the people and lends authority to the speaker.
People, as the audience, prefer a person who has already been able to build a business of their own over a polished speaker.
Therefore, the audience mostly expects first-hand experience to be shared instead of receiving a bunch of clichéd suggestions.
An entrepreneur-turned-speaker brings all these exact things when they are invited to speak. Thus, businesses trying to motivate their employees should always choose people who have been able to build something of their own.
Public speaking programs allow organizations to stay motivated. Do you want to learn more about why is public speaking important?
Let’s find out.
Why Is Public Speaking Important, And How Entrepreneurs-Turned Speakers Help?
Did you think that public speaking was just about applause? You were wrong, as public speaking inspires thoughts that drive actions.
So, here is how entrepreneur-turned-speakers help in the process.
1. They Speak From Real-World Experience
The entrepreneurs speak from their real-world experiences. The entrepreneur-turned-speaker does not speak about the commonly available examples and theories.
Speakers with business experience provide real-world examples to teach people about managing cash flow crises, leading a team through growth, and making tough decisions under pressure.
The audience, therefore, gets motivated as they hear the first-hand experience of the speaker. The audience also gets the motivation as the speaker discusses solving problems that they face.
Moreover, the audience relates to the credibility as they can relate the subject to the person speaking about it. Therefore, relatability generates engagement.
2. Entrepreneur Speakers Inspire Action, Not Just Applause
Motivational speakers try to “fire people up.” in various ways.
However, the people listening to the person do not consider them as someone with expertise in the field. Therefore, this leads to dissociation.
The entrepreneurial speakers, on the other hand, go further. The speakers provide the audience with practical knowledge instead of just a clichéd motivational lecture.
The entrepreneur speakers inspire teams to think differently.
Right talks fuel new ideas, which help businesses to grow in the future as well.
3. They’re Relatable, Especially In Fast-Moving Businesses
The relatability does not depend on the popularity of the person. The celebrity status of a speaker will not influence the minds of new-age entrepreneurs as long as the person does not have authority over the subject.
The audience generally trusts people based on their sense of cohesion and the sense of cohesion develops through shared experiences.
Thus, people should be able to relate to the achievements and setbacks they face.
This instills a sense of credibility in the minds of the people. Entrepreneurial speakers talk about similar types of challenges that the team is facing.
4. Topics That Actually Matter To Modern Teams: Why Is Public Speaking Important For Your Team By An Entrepreneur Speaker?
The best entrepreneur speakers tailor their talks to the goals and requirements of your team; they do not use examples that people will not be able to relate to.
Teams generally have multiple common themes, which include growth aims, the mindset of the team, and resilience during the hours of need.
The entrepreneurs also discuss leadership at different levels and at the individual level and how it navigates challenges.
Innovation surging through the tough times can change the market dynamics and can set up a usp for the organization.
The entrepreneurs’ speakers encourage people to take ownership at the individual level. Therefore, this enhances transparency within the organization.
These speakers help in the formation of the highest-performing teams.
The best talks are always customized, so whether you’re focused on sales, leadership, or culture, business speakers make sure the message hits home.
5. Why Is Public Speaking Important For A Long-Term Impact That Outlasts The Event
A great business speaker doesn’t just make people clap; they get people talking. They spark ideas, shift mindsets, and often lead to action across the business.
We’ve seen clients implement processes, change behaviors, and adopt a stronger team culture, all triggered by one powerful talk.
Entrepreneurial speakers create a ripple effect. The energy doesn’t stay in the room; it flows back into the business.
What To Look For When Booking A Business Speaker?
Not all speakers are created equal. Here’s what to consider:
- Have they run or grown a business themselves?
- Can they engage teams from all levels?
- Do they offer takeaways, not just inspiration?
- Will they customize their message for your business goals?
- Do they understand the pressures your team faces?
If the answer is yes, you’re on to someone who’ll deliver real value.
How To Make The Most Of A Guest Business Speaker Session
Hiring a speaker is just the first step; the real value comes from how well the session is set up and followed through.
Here’s how to make sure your team gets maximum benefit:
- Set clear outcomes: what do you want your team to walk away with, inspiration, strategy, or mindset shifts?
- Brief the speaker properly: share context about your business, current challenges, and team dynamics.
- Make it interactive: allow Q&A, breakout chats, or even follow-up exercises to embed ideas.
- Follow up internally: ask your team to reflect on the session, take note of takeaways, or apply one idea in their work.
- Get feedback: find out what resonated most to shape future events.
A well-planned session turns a good talk into a transformational moment for your business.
So, if you’re planning an event or looking to energize your business, don’t settle for generic. Choose a speaker who brings real-world experience, genuine insights, and lasting impact.
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