Web Mastery | How to Write well to Boost your Business Online
by Mashum Mollah Small Business Published on: 02 December 2016 Last Updated on: 12 June 2025
Doing business in 2025 means that your next client is looking for your business on the online platform.
This is why various well-known brands or mid-sized companies are vastly focusing on improving their online presence.
Thus, youn must work on creating a strong online presence. This way, it would be easy for you to capture more sales and revenue as well.
We believe in building success from the ground up, and so we have some tips here on how to make your business as successful as possible.
Part of success is making a great first impression, and we believe that you need to do this both in the ‘real world’ and online.
Read this article as we help you learn how you can drive more sales as well as revenue in order to increase your presence on the online platform.
How to make an impact on the ‘real world’
You need to make sure that when your prospective clients, employees, and anyone else who comes into contact with your business first encounters you they get the right idea about you. It’s simple but true, the easiest way to make a great first impression is with a very impressive office. For many businesses who are just starting out, stunning office space is often out of the budget.
And it’s often the case that with startup businesses that you will only need an office for client meetings because your team works remotely. So it doesn’t make sense to be spending a lot of money on a rented office that you’re not using. But there is another way: a virtual office. A virtual office gives you the best parts of a prestige address and meeting rooms/boardrooms which you can hire on an ad hoc basis – without the overheads of a permanent lease.
We would recommend that in order to make a great impression that you consider signing up for a virtual office. After all, it could be the thing that helps you to land your next big client. Servcorp Wellington has a range of virtual office addresses for you to explore.
How to make an impact online:
While you need to have a prestigious front in the real world, the biggest place where business hangs out now is online, and there’s a certain way in which you need to sell yourself online to ensure that you’re making the best impression. We’ve got some handy tips here on how to do this.
How do you write about your business online to make the biggest impact?
If you’re sitting here wondering to yourself what the difference is in writing for your business online (as opposed to other kinds of writing like leaflets, presentations, reports, etc.) you’ll that that the key difference is in how it’s read. Namely, when people are reading your content online they will be skim reading.
Read also: CONTENTMART: AN OPPORTUNITY FOR FREE ONLINE WRITERS
When people are looking for information about your business on the internet they don’t spend a lot of time reading in-depth information. On the contrary, most people will read a lot of information very quickly and then move on.
A study created by the Nielsen Norman Group found that users will stay around ten to twenty seconds on a website before leaving. Other studies still will say that this number is actually much smaller is actually more like five seconds. Either way, you don’t have much time to make a great first impression on your visitors… So what’s the key part of writing for the web to make sure that the message for your business is heard?
1. Be relevant:
The number one thing that you need to do for your business writing is to make sure that you are talking about what your customers want to be reading. When your customers are online and are researching your topic (and using a keyword to find your business) chances are they’re looking for something particular.
If a visitor gets to your website only to find that you’re not providing up to date or relevant information then they will move on. Fast.
A key part of your success online is making sure your content is up to date – something that is sometimes difficult for many business owners is keeping the content that they post relevant.
Read also: The key to success with your online marketing
You might blog about something but then have a couple of months between having time to update your website. So if you’re finding that this is the case, perhaps it might be a good thing for you to hire someone to update your social media or blog for you. The cost for someone to update your site is probably less than losing a potential sale thanks to out of date information.
2. Be concise:
Don’t waste words trying to fluff around making a point of some kind. Just get to the point. Your visitors are going to be looking for the right information in as little time as possible. Just as you need to make a great first impression with your office space, you need to make a great impression with your words.
3. Remove the spelling errors:
Have a proofing process in place for your website and/or any copy that is going to go out. There are few things worse in the world than having a big website done only to have a customer or client point out a spelling error online.
4. Be assertive:
Ain’t nobody knows your business as you do! Shout it out and don’t be afraid to have an opinion about your topic. If you’re a leader in your industry get out there and speak it. It’s far more interesting and provocative to have a conversation with someone who has an opinion.
Writing for the web can be complicated – but if you break up your text with paragraphs and headers, that’s a great start. Above all, make your business a professional space online and you can’t go wrong.
The Top 20 Effective Strategies That Can Help You To Improve Your Online Presence
You have a wonderful business that you are proud to own, and now you want more people to find you online.
You are just starting out, or you want to improve it, and having a wonderful online presence counts now.
Don’t worry—we have compiled the top 20 simple and effective ways to make you stand out online. Let’s get started!
1. Create a Google Business Profile.
This is a no-brainer. If you haven’t already, claim your Google Business Profile today. It is easier for people to find you on Google Maps and in local search, and it’s free.
2. Create a User-Friendly Website
Your website is your online shop front. Make it tidy, uncluttered, mobile-friendly, and quick-loading. Don’t forget to include your contact details and what you do.
3. Start a Blog
Share what you’ve learned! Blog posting generally serves SEO purposes (which I’ll discuss later), establishes trust, and makes you a subject matter expert. And, it’s a great way to freshen up your site.
4. Leverage SEO to Guide You
Search Engine Optimization doesn’t have to be intimidating, though. It’s simply using the proper words, creating good content, and having a website that Google likes. Simple SEO can make a huge impact.
5. Utilize social media proactively
Pick one or two spots where your audience gathers—Instagram, Facebook, LinkedIn, TikTok—and perform there on a regular basis. Post things, respond to fans, perform.
6. Engage with Your Audience
Respond to comments, respond to messages, and thank you. Customers adore brands that speak to and not at them.
7. Gather Reviews and Testimonials
Social proof is strong. Ask satisfied customers to write reviews on Google, Facebook, or your website. Don’t hesitate—they usually like to help!
8. Leverage Email Marketing
Emails are also one of the most effective communication methods. Collect emails on your website and send news, promotions, or useful tips. Keep it short and simple.
9. Run Targeted Ads
A low budget can accomplish much on Facebook or Google Ads. Target by location, interest, or behavior. Just take a small step and try what work.
10. Work With Influencers
You don’t necessarily need to go to big influencers. Talk to your local or small influencers—they maintain good networks and have loyal fans.
11. Offer Value through Freebies
Give something of value: a free guide, checklist, discount code, or consultation. It is an excellent method of capturing and holding people’s attention on your brand.
12. Develop Shareable Content
Make it easy to share: memes, how-to’s, tips, or motivational quotes. We want to share things of interest.
13. Join Online Communities
Participate in Facebook groups, Reddit forums, or expert forums. Spamming is not allowed—offer assistance, build a relationship, and mention your business if and when appropriate.
14. Post on Local Directories
Use Yelp, Bing Places, and local chamber websites to push traffic and improve your search engine optimization. Get your information consistent across everywhere.
15. Utilize Hashtags Properly
Particularly on Instagram and TikTok, hashtags assist in making new individuals discover your posts. Utilize popular ones in addition to specialized hashtags.
16. Optimize for Mobile Users
More people use the internet on phones than computers. Make sure your site and emails look good on mobile or you will lose customers in an instant.
17. Create a YouTube or TikTok channel.
Video is actually worth a lot these days. Don’t invest in a fancy camera—your phone will work. Just demonstrate what you do, how you do it, or provide a behind-the-scenes look.
18. Cross-Promote Your Platforms
Got a new blog entry? Post it on Facebook. Created a good video? Place it on your site. Everything must link to everything else—it’s like your little web in the digital space.
19. Keep Brand Consistency
Use the same color, same logo, and same tone everywhere. Being consistent makes others trust and remember you.
20. Monitor and Fine-Tune
Use tools such as Google Analytics, Meta Insights, or basic engagement metrics to find out what works. Don’t be afraid to adjust your approach as you learn.
Wrapping It Up!
It is easy to build your presence online. Do a few of these things, get the ball rolling, and keep adding more along the way.
The most crucial thing is to appear regularly and offer value. Your people are waiting—they just need to find you.
And remember: it’s alright to try, to screw up, and to learn along the way. Every post, review, or blog is moving in the right direction. You can do this!
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