5 Mistakes that Every Real Estate Agent Must Never Do
by Mashum Mollah Real Estate 10 July 2020
Real estate is one of the most sought-after business in our world because it is incredibly lucrative for those who have worked out the ways to earn money in this business, like the experts at triplenetproperties.com. As a result, there are many real estate tycoons in Forbes’s list of the richest men in 2020, which is an indication of the amount of money you can make in this business.
Almost every rookie enters into the real estate by becoming a small-time real estate agent, and while some keep on climbing the ladder of success, others struggle to do something worthwhile. If you are a budding real estate agent, this article can work wonders for you because we have discussed here five mistakes that a lot of agents must not do to become successful in their careers.
Here are 5 Mistakes that Every Real Estate Agent Must Never Do:
1. Not having a well-crafted business plan:
One thing that needs to be understood that becoming a real estate agent is tantamount to starting your own business. Therefore, it is crucial that you have a solid business plan in place that charts all the goals you wish to achieve and their timelines.
It will enable you to keep a tab on your short term and long term goals, and what needs to be done to achieve them in a reasonable time. Otherwise, you will be like a sailor without any map and will continue to invest the human and financial capital in a ship that does not have any direction.
2. Not having the financial reserves:
Like any business, becoming a real estate agent also requires some financial capital that needs to be arranged before you sign up for it. Whether you have the resources yourself, or planning to take a loan from the bank, or looking to ask a financial favor from a friend or relative, the source of your financial capital must be settled and sealed before you become a full-time real estate agent.
Moreover, real estate works like any other business in terms of the fact that it does not give immediate returns. Therefore, have a backup monetary reserve for at least three months so that you can survive the volatility of the real estate market.
3. Scattered Marketing Efforts:
There is no doubt that marketing is crucial for any business, and similar is the case with real estate as well. But, marketing has to be smart and focused so that it reaches the target audience and improves the brand appeal. At the outset of your career, do not shelve your precious capital in putting up advertisements in the newspapers, and magazines.
It used to be the appropriate way of marketing. But, the market has changed now and you have many cheaper and more focused platforms like social media to advertise yourself. Moreover, focus on building a referral marketing network instead of just putting up advertisements because it will serve your better in the long run.
4. Poor communication:
Poor communication with clients is a prominent characteristic of a bad real estate agent, and you must avoid it at all costs. It might be difficult to reach out to all the stakeholders on a regular basis, but you can do it if you plan your communication days and preferred mediums. For example, you can execute something like texting Tuesdays, where you can text all your stakeholders to communicate what you have done for them in the previous week.
5. Delegate your work:
As your business expands, it will not be possible for you to respond to all the queries and reach out to all the clients on a regular basis. Therefore, it is highly advisable that you hire a personal assistant to do all the grunt work for you. You can also buy CRM software to generate quick and automated replies for the potential buyers, which can save you a lot of time and manpower.
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