Benefits of Instagram Marketing for Small Businesses
by Arnab Dey social media Published on: 18 February 2022 Last Updated on: 12 April 2023
Since its release in 2010, Instagram has grown into one of the major social media platforms, with over 2 billion users across the globe. And it has also become the ideal place to promote your products or services, through various diverse tools that can help you increase visibility. This is why more and more businesses around the world are incorporating it into their digital marketing strategy.
If you’re running a small business and wondering what are the benefits of Instagram, you’ve come to the right place. Keep reading our article to find out.
1. Brand Awareness
Businesses can use their Instagram account to define their identity, show their corporate values, and create a clear image of who they are. You can do this simply by creating and sharing content on your account. This content should be informative and high-quality. By including your company’s colors, your logo, or other elements related to your brand in your posts, the audience will start associating it with you, making it feel close.
If you learn how to manage your Instagram account the right way, and grow it organically, it can make a huge impact on your business’s overall success. If you are just starting, this is probably going slowly. Luckily, there are various tools you can use to increase the grow your Instagram following.
However, you shouldn’t choose any tool. Some may boost your number of followers but without any results. If you buy fake followers or use bots, you will simply create an illusion of popularity, which can do more harm than good. Instead, use tools that will attract followers organically.
For instance, according to a recent Path Social review, this agency used by many successful companies for a decade, offers a tool that can improve your targeting efforts, as well as a team of experts that will help you promote your content through their network.
2. Increased Reach
Unlike traditional marketing, social media marketing allows you to make your content visible to specific people. Social media networks offer algorithms that can help you target users based on previously set parameters, such as location, gender, age.
This is why businesses decide to invest in Instagram ads. Later they can analyze the results, make changes and optimize their strategy.
Depending on their niche, businesses can determine who might be interested in buying what they are selling and make sure their content reaches people with these criteria by using different tools.
3. Increased Organic Traffic to Company’s Website
Real people following your Instagram account, will bring real results. This is why, once you find a way to reach the right users, you should also make sure they don’t unfollow you soon. And the best way to keep people interested is to offer relevant content.
This can help you increase the organic traffic on your company’s website, your blog, or your online store. However, make sure that you include your website’s URL in your Instagram bio or Stories, since the platform doesn’t allow links.
Your website’s design, how it looks, how easy it is to navigate, how easy you can order something, how secure it is, is also important.
4. Interaction With Customers
On Instagram, businesses have the opportunity to communicate with their audience directly and in real-time. Interacting with your followers can help you build stronger and more lasting relationships, as well as build an image of a trustworthy brand that cares about its customers. Instagram engagement helps you learn more about your audience, and optimize your content accordingly.
Instagram users often share their experiences with products or services using brands’ hashtags. Thanks to this, on Instagram your clients can become your brand’s biggest promotors. This is why many businesses try to encourage their followers to engage with their content or even create content themselves – by creating challenges, contests, etc.
5. Availability
Consuming content over smartphones has become extremely popular, which is another reason why being on Instagram can increase brand awareness. This means that your content can reach a lot of people and that your followers and your target audience can consume it at any time and any place.
Final Words
To make the most of your social media presence, you should use a combination of paid ads and high-quality content.
Hiring professionals to take care of your Instagram marketing strategy is a great idea since they will know all of the latest trends, and how to take advantage of any available features that can increase your visibility and bring you higher ROI.
Finally, aside from Instagram, you should also use other social media platforms that are suitable for your business. You can promote your Instagram content to followers on other social networks.
This will help you grow your Instagram, boost engagement, and more importantly increase your reach and, ultimately your sales.
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