Top Benefits Of Link Building For Small Businesses And Startups
by Ankita Tripathy Startups Published on: 21 December 2022 Last Updated on: 09 January 2025
Link building is a crucial part of SEO campaigns for any business. It helps you increase your domain authority and boost your search engine rankings. Link-building should be part of your marketing strategy to drive more traffic and improve sales.
But it’s not just about getting a high quantity of backlinks; you need high-quality links, too!
Here Are the Five Best Advantages of Link Building for Startups
This post will examine the five benefits of link-building for small businesses and startups.
1. Boosts PageRank
Link building boosts the value of your website by increasing its PageRank. It helps you get more traffic to your site, increasing the chances that you’ll rank higher in search results and bring in more qualified traffic.
It might come across as an unnecessary expense at first, but availing of link-building services in the nascent stages of your websites will go a long way. These agencies provide a 360-degree service from content strategy to on-site and off-site SEO to boost the overall ranking of your website. Additionally, you can avail of services like content writing, keyword, research, and site audit.
Link building also boosts a website’s authority, visibility, and popularity on the web. The higher quality links you have pointing to your site, the greater the chance someone will stumble upon it while surfing Google or Yahoo! Search.
2. Increases Organic Traffic
If you want more traffic, link building is one of the best ways. Links can help your website rank higher in search engines like Google and Bing. Links are also important because they increase your domain and page authority, determining how well a website performs in search results pages (SERPs). According to BrightEdge, organic search drives 53.3% of all website traffic.
When people click on your link from another site, you send backlinks from one site to another, which helps with both metrics. It means that if someone finds your site through an external source, they’ll likely stick around longer than they would have if they found it
3. Improves Domain Authority
According to uSERP State of Link Building, 65% of marketers think domain authority is the critical metric for overall backlink quality. Link building is a great way to improve your website’s domain authority, which can help with search engine optimization. It can benefit small businesses and startups trying to get their products or services noticed by the public.
When you have a website and want people to visit it, the first step is to ensure that search engines like Google know about it so that when someone searches for something related to your business or product, they’ll find you on the first few pages of results.
If there’s no way for them to find your site because it doesn’t show up in the top results of their searches, they won’t be able to visit it, which could significantly hurt your chances of success.
But what should you do if no one knows about your business? Link building could help by increasing its popularity and relevance to others’ websites. When someone links back or forwards from their page onto yours, intentionally or not, this counts as an endorsement.
And since most people don’t link unless there’s something worth linking for, those who see these links will likely take an interest, too.
4. Increases Referral Traffic
One of the most significant benefits of link building is that it can help you generate more high-quality, free traffic to your website. This type of organic traffic is known as referral traffic, and it’s considered the most valuable form of traffic because it’s highly targeted and can lead directly to conversions.
The best part about generating referral traffic through links is that it doesn’t cost a dime. With this strategy, you can tap into a pool of potential customers looking for products or services like yours without paying for advertising. All you need is an active online presence and good content on your site so people will want to link to it.
You can also use this technique in an integrated marketing campaign where one piece leads to another. It allows companies with limited budgets greater control over their ROI by ensuring everyone involved in getting new eyeballs on their site knows exactly what they should do next and provides value before asking for anything in return.
5. Enhances Brand Visibility
You can use link building to build your brand. Links from trusted sites help build trust in your brand, which is essential for small businesses and startups just starting. Linking to similar brands can also help you develop your brand by showing what other peothersbout you.
You Can Drive More Traffic to Your Business With High-quality Links
It is one of the biggest reasons why link-building is so beneficial for small businesses and startups. According to Startup Ranking, the US has the highest number of small businesses, which currently stand at 75,325. And quality backlinks can help you stand out from the crowd.
It’s important to note that high-quality links are not easy to get, but when you do get them, they can drive traffic back to your website and increase brand awareness. You can even drive targeted visitors from search engines that would not usually visit your site without those links.
Link building doesn’t have to be complicated or expensive. The right strategy will allow anyone with basic SEO techniques to grow their site’s presence by increasing its ranking on SERPs.
Conclusion
The bottom line is that link-building can be a precious tool for small businesses and startups. Putting together a plan and executing it is worth the effort to help you attract more customers and grow your business.
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