Why Email Marketing Is Still The Best Strategy For Ecommerce?
by Abdul Aziz Mondal Marketing Published on: 22 February 2021 Last Updated on: 19 October 2024
Digital marketing has changed quite a lot in the last few years. These changes have created a myth that email is not an effective strategy in the digital marketing industry.
Modern-day marketers believe that email marketing is on its last legs as most people mark business mails as spam or simply ignore the messages.
Yes, email tends to get more spam than any other message; however, it is also a fact that email marketing still remains the most effective strategy with high ROI.
Why Is Email Marketing Still The Best Strategy For Ecommerce Companies?
When the internet was new to the industry, everyone loved emails. Just to hear “You Have Got Mail,” you need to go through a series of processes just to log in. and it was really worth it in those times.
However, years later, mails became one of the most annoying things in the world. During the marketing revolution, marketers found an opportunity to use emails and target their businesses’ most relevant audiences.
Today, the same strategy is being used by the ecommerce email marketing agency. This shows that email marketing has not lost its marketing touch. Here are the top reasons why email marketing still works.
1. Convenient Way To Reach Out To Audiences:
One of the major reasons why businesses are still using email marketing campaigns to target their audiences is that email messages can easily be sent to the audiences.
We live in a technological era where everyone has a mobile phone capable of accessing an internet connection. The very fact that we are technologically literate is being taken advantage of by the markets.
According to a recent Pew Research Center report, more than 52% of the American use their smartphone to access their emails.
2. Keeps Customer Informed:
Email marketing is not something that marketers do just for the sake of marketing strategies. Email marketing has proved itself as a medium to share important information among people.
This very nature of sharing information is being used by the business to keep customers informed about all the latest happenings worldwide.
Email marketing campaigns are a way for the business to educate audiences about their brand and boost its credibility.
3. Email Coupons Drive Sales:
Email coupons are one of the most attractive offers. These offers are personalized only for the users. Hence, these coupons are more impactful than any other offer. In fact, more than 27% of people use email coupons to make a purchase from any brand.
You can even consider email marketing a good way to reach out to online bargain hunters who are willing to purchase if the price seems right for them. If the big brands are head over heels for email marketing, why not give it a try?
4. Easily Customizable:
The versatility is email is another reason why marketers keep email marketing in their marketing toolbox. Depending on the database, email marketing can range from simple to complex.
Emails can be personalized to target one particular audience. This practice has helped the business retain its old customers. The best part about email marketing is that it can be used with just any other marketing tactics.
5. Cost-Effective:
Marketing budgets for any business matter a lot. And when you are the owner of a small business, investing in marketing is like walking on the edge of a sword. However, with email marketing, small businesses can take a sigh of relief.
According to Forrester’s research, more than 85% of small business owners have accepted the fact that email marketing is one of their core marketing strategies.
Final Thoughts:
The point of all these is that despite email marketing is an old-school marketing strategy, it is still a vital marketing strategy. Email marketing is relatively easy to start; hence, there is no excuse for not taking advantage of the tactic.
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