7 Tips for Better Product Packaging

The package that a product comes in can say a lot about the brand that makes it and the quality of the product inside. Of course, package appeal is only one side of the coin, as cost-efficiency, space allocation, and durability also need to be considered when selecting packaging materials.

Ultimately, your goal should be to use packaging that represents your product in the best way possible. If you’ve been looking at your product’s packaging lately and thinking, “We can do better than this,” try heeding the following four tips to rehaul your package design and concept.

Why Packaging Is Paramount for Brand Image?

Since the package is usually the first representation of your product when it’s on the shelves, investing in appealing, durable, and effective packaging is a crucial decision that will affect your brand’s perceived image tremendously.

A detailed and well-designed package can serve as a standalone advertisement directly on the product itself.

On the other hand, a bland product package can have the opposite effect – deterring buyers, most of whom will quickly look past a less-than-professional product package without thinking twice.

Popular Product Packaging Ideas You Need to Know

Packaging really makes your product look premium and class apart. Therefore, packaging is something you should not discredit as useless.

Therefore, to keep things fresh and interesting, let us take a look at some of the best product packaging ideas that one needs to know.

Let’s go!

1. Consider Shrink Wrap Labels:

Shrink wrap conforms perfectly to the shape of the container the product is stored in, creating a highly professional and commercial look every time.

The wrap covers every side of the product, giving you plenty of room to list directions, ingredients, company history, product info, and marketing materials that promote your brand and other products.

You may want to order a few different shrink-wrap labels to compare several prototype designs before making a larger order.

2. Optimize Foam and Padding Materials:

In addition to switching up the exterior of your product packaging, if some of your packages get dented or scratched during transit, you may also want to invest in foam, bubble wrap, or other cushioning materials to eliminate that problem.

Switching to a custom foam shape that sturdily holds your product in place within the shipping box is the best approach. The cost of ordering new foam arrangements in bulk may be compensated by the number of product packages that are saved from damage.

Therefore, new cushioning could wind up being an investment that pays for itself in the long run.

3. Hold a Package Design Contest:

Most businesses hire a freelancer or logo design company to take care of their branding on a bespoke basis. However, an even better way to get maximum input and creativity in your project is to hold a logo and/or slogan design contest on several graphic design and webmaster forums.

The benefit of having designers compete in a contest format is that you get a much larger pool of content to choose from. With all of that input to work with, you can even combine concepts from various artists and incorporate your own ideas into the final version.

4. Tamper-Proof and Easy-Open Features:

Once you have handled the package design and protection features, you’ll want to focus on safety and convenience at the consumer level.

Consult with packaging specialists to discuss options for tamper-proofing your individual product packaging. Likewise, look for ways to make your packaging easier to open, particularly if you’re selling items that buyers will purchase repeatedly and opening regularly.

5. Be Comical & Add A Sense Of Quirk

One of the best and most important things that you should do is add a sense of comicality to the whole deal. This can really add a sense of charm to the whole deal.

Take an example from the packaging of Cheetos. The brand has really personified the mascot and uses it to promote the product. This makes the product and the packaging a perfect combination.

The comicality can also make your product relatable and popular with the masses. Therefore, add a dash of comicality to your whole vibe.

6. Secure The Product Effectively

The primary task of packaging is to keep the product secure. This is the foremost thing that a packaging needs to do. Therefore, consider the aesthetic side, but ensure the packaging does its primary job.

The packaging needs to keep the necessary product secure and safe while traveling. Therefore, this is a very important detail that you need to incorporate into your product packaging ideas.

Otherwise, your product will not reach the customer. This can initiate a catastrophic situation, as you would lose out on business if your product does not reach the destination effectively.

7. Differentiation & The Markers You Need

Adding differentiation factors is very important for a business. You need to present effective differentiation factors that help you understand how your product differs from other products.

This differentiation really makes things easier for the consumer to decide. They can decide how helpful your product is for you. Therefore, some differentiation markers should be added to make things easier for the consumer to understand.

The End

In the end, you must genuinely start considering newer and more unique product packaging ideas. These ideas can help you win the hearts of the customer and even help you to grow your business.

Therefore, follow this guide to use the power of product packaging for your benefit. If you liked this piece of content, then please leave us a comment and follow us for more.

Thank you, and have a great day ahead.

Read Also:

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• Easy Steps to Start Building Your Business Brand