5 Ways to Market Your Business on a Tight Budget
by Abdul Aziz Mondal Sales & Marketing 23 October 2018
Startups have the opportunity to reach their target audience in so many ways. In fact, your budget size doesn’t really matter when promoting your business in this digital age. Boosting sales and getting better ROI boils down to creating a foolproof marketing plan. This will make it easier to analyze your progress. Set clear goals and come up with how you want to achieve them. Ensure that you find a reputable company to handle your custom banners & Trade Show Signs production. Here are the surefire ways to market your business online and offline.
1. Invest in promotional products:
Promotional products offer a cost-effective means to market your business. Most entrepreneurs often discover that they keep attracting new customers using this approach. In addition, it can boost your retention rate and get more referrals. The items will serve as a constant reminder that you’re providing a particular product or service. Remember to include your contact details and a call to action on each.
2. Create awesome content:
Passing your brand message to the right audience goes beyond creating content. Your audience will be ready to listen if you focus on adding value always. Develop a content marketing plan and outsource the task if you can’t handle it yourself. Confirm that the content writer understands your target audience and is up-to-date with the latest content marketing trends. Try to optimize your content for SEO and promote them on social media and other channels. Consider repurposing old contents to make them evergreen. Another thing is to create content in other formats like case studies, e-books, videos, and infographics.
3. Build an email list:
Email marketing remains relevant and the techniques keep improving. It’s a powerful tool for boosting engagement. Apart from that, you can use it to retain old customers and convert quality leads to loyal customers. Offer freebies so that visitors will be encouraged to subscribe to your email list. Roll out special deals like discounts through email from time to time. Automation tools will come in hand for collecting email addresses on your website or any channel.
4. Leverage social media:
Nearly everyone has at least one social media account. It’s imperative to set up profiles on the platforms that your customers use regularly. Make sure that you will be able to manage them easily. Social media has been assisting brands of different sizes to gather user-generated content. This often goes a long way to influence potential customers to buy a product or subscribe to a service. Boost engagement by replying comments and asking for feedback from your audience.
5. Prioritize SEO:
Many brands have been investing in SEO marketing since the beginning of the year. Small business owners that are on a shoestring budget can find this intimidating. However, there are some steps they can take to make their brand more visible to search engine bots and potential customers. For instance, adhering to SEO best practices to avoid being penalized by Google. It goes without saying that this approach is time-consuming. You can hire an SEO consultant that fits your budget and immediate needs instead.
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