Top Web Design Ideas to take your Business to the Next Level
by Mashum Mollah Business Development Published on: 07 March 2017 Last Updated on: 14 June 2025
Back in the day, the debate was about whether or not businesses should have websites. Trends have shifted and tremendous changes have taken place. With more than 80% of Americans having access to reliable internet services, it is no longer a question of having a website for your business; everyone does.
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Instead, the focus is now on what the website should be able to do. That explains why there is an attempt to adopt certain web design ideas aimed at improving customer experience and boosting brand awareness every year. Eventually, this will translate to more conversions from the website and better revenues. To achieve this, one needs to understand the market trends and consumers’ response to them. For someone who is planning to make his website attractive and profitable this year, we have a way forward for you.
Flat Design is the trend:
Google launched material designing that takes into consideration grid-based layouts. Such effects rely on shadows and lighting in creating depth together with responsive transitions. In the new wake of smartphone popularity, users are now looking forward to that in websites, especially the mobile versions. The comfortable and unique experience offered by material design promise better conversions from websites. Web designers must embrace such trends, the ones that draw inspiration from paper and inks to design more realistic visual cues.
Card Design is here to stay:
After the initial inception by Pinterest, card design layout has found its way into the web design industry, reshaping trends and shifting allegiances. In the proceeding months, you should not be surprised to see more of this revolutionary grid style. The simplicity, flexibility, and high responsiveness offered by this web design style make it almost irresistible. For pages that are crowded with data, Las Vegas Web Design Co experts recommend grid layout since it guarantees better appeal and accessibility. It gives business owners an opportunity to offer something outstanding to their audience.
Unique Layouts:
The last few years have exhibited significant shifts in the role of designers. The design has moved from late ‘optimization stage’ to real competitive advantage. The most amazing part of the evolution is the realization by web designers that people visit websites for content and not the design. Whether it is for lengthy informative content, memes or tweetstorms, designers have come to agree with the fact that their role entails presenting such content in the most effective and intuitive way. To make the most out of your website in this era, you have to take note of that.
Opt for unique layouts that provide better focus on the content. Your clients appreciate a good web layout and glamorous physique but what will make them come back is the content. That explains the recent surge in minimalist designs.
The structure of your website and the general design has a significant role in enhancing brand awareness. Keeping up with the latest web design trends ensures that you reap the most out of your web features. This post gives you a perfect start.
Top Web Design Ideas That You Must Know About! (Real-Life Examples)
Now let’s talk about some of the websites that show excellent web design on a corporate level. Companies like Goldman Sachs, LinkedIn, BMW, and McDonald’s showcase their diverse design approaches, whether it’s a professional, customer-centric approach or one that prioritizes customer-friendliness.
- McDonald’s is known for its colorful and fun designs. Their Website strongly reflects their brand identity through a playful and family-friendly image.
- BMW presents its website as a visual journey into the world of luxury vehicles, while emphasizing its premium brand.
- LinkedIn prefers its design to be cleaner, modern, and user-centric. This helps them to prioritize a very smooth and efficient user experience.
- P&G emphasises its commitment to improving lives through its products. They further showcase their history, business practices, and other values.
- Goldman Sachs’ website architecture effectively showcases its financial services and global impact through a clean and professional design.
- Dropbox uses a modern, colorful, and user-centric approach. This helps them to strongly reflect on their brand, emphasising how they simplify the lives of their users.
Things That You Must Avoid While Incorporating Your Web Design Ideas
When implementing your web design ideas, prioritize user experience by avoiding common pitfalls. This includes poor navigation, uncertain calls to action, and lastly, the non-responsive design.
Moreover, you must ensure that your website is accessible to everyone! Not just for those with visual abilities.
Let’s take a look at the factors in detail:
Poor Navigation And User Experience
First things first, you must ensure that users can easily find what they need. No! It’s not that tough! You just have to keep the site structure more intuitive.
Secondly, if there is a lack of a clear call to action, it can easily harm the site. Thus, create the website in such a way that it guides users on exactly what they want to do, whether it is subscribing, buying, or learning more about the products and services.
Then comes the non-responsive design. You must ensure that your website functions properly on all devices. This includes tablets, desktops, and mobile phones.
Oh, and you also need to consider the loading times. I mean—imagine you want to buy a pair of shoes from Nike, but their page is taking too long to load. How would you feel? Awfuyl right?
That’s exactly what the customers feel! Therefore, it is essential to optimize your website for speed. Or who knows! You may lose a significant number of visitors who become impatient.
Along with the speed, you also need to avoid cluttering your page with unnecessary information or images. Overloading your website can be a huge turn-off for users.
Lastly, you must make your design choices to maintain both consistency and better readability.
Accessibility
When you are working on your web design ideas, you have to ensure that there is enough contrast between the text and the background colours. This can be a huge help for people with visual impairments.
Secondly, you must provide necessary descriptive alt text so that the users can understand the overall meaning of the images.
Lastly, you have to work on the lack of visual focus indicators. This can help users understand where they are on the page through visual cues.
Design Principles
You must use a very clear and visual hierarchy that can guide the users through the content or highlight all the necessary elements.
Not only that! You must ensure that your website clearly conveys what your business is or what exactly you offer.
Lastly, you have to work on the search functionality. This is a must! If you feel like your website has a complex navigation, you can consider adding a search bar for a better user experience.
Content And Messaging
Well, this is not a tough job! You just have to ensure that your website messaging is pretty clear and concise.
The next step I would suggest is to provide the users with all the informations that they need or may address their major concerns.
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