Transforming Your Small Business: Key Approaches to Achieve a Larger Market Presence
by Mashum Mollah Small Business Published on: 22 January 2017 Last Updated on: 12 June 2025
Being a small business owner has its advantages and disadvantages. You have complete control over the decision-making process and you generally have low overhead costs, especially if you run your business from home. On the downside, many of your potential customers may not view you the same as a large corporation, and dismiss your business before checking into it further. In order to gain recognition and increase revenue, you’ll need to present yourself as established.
The Top Ways to Make Your Small Business Look Large!
To be very honest, the big businesses have a lot of advantages, especially over the smaller rivals.
They have an established reputation, lower operational costs, large budgets for advertising, and media attention.
Now, the competition with the big brands may seem impossible, but if you think about it, even the large companies started small.
So oif you are offering products or services that customers are loving, then you are on the right track! You just need the right strategies to make your small business look large! Read on…
Creating a Website:
Advertising is a sure way to send a signal that you are open for business. With advancements in technology, it’s easier than ever to command a presence on the internet, yet many small businesses still don’t see the importance of having a website. A website plays a vital role in any company, big or small. Let’s face it, most people rely on the internet for information. If you don’t have a website that they can access they move on to the next name on the list. If you are not capable of creating your own website, solicit a family member or friend to get you started. There are many online sites that offer assistance in this area, as well as low-cost tools available to help you build one.
Don’t Forget To Get A Logo!
Just like having a website, big companies have logos, and you should have one too. People tend to notice or remember the image before the brand. Thus, you need a logo that people will remember for a long time.
You can always hire an in-house logo designer or even outsource a logo design from platforms like Fiverr.
Platforms like Crowdspring allow you to post your requirements. So, choose a logo that speaks for your small business and helps you to become a brand.
Social media:
Do not underestimate the power of social media. Every day millions check their Facebook, Twitter, Snapchat and LinkedIn accounts. By placing an ad on one or two of the larger volume sites you can gain exposure quickly. It’s important to take your time and come up with a catchy intro as most sites only allow a limited number of characters for the heading. You’ll also need to make sure that you check for messages one or twice a week and respond to the posts. The beauty of advertising here is that every time someone puts a like on the ad it appears on their wall. Then anyone who visits their page that day comes in contact with the advertisement.
Try To Invest In A Quality Video
Everybody knows that logos, articles, and speeches can easily take you far. However, Fortune 500 companies believe that you must also use videos to promote your services and products.
What kinds of videos can be beneficial? You can opt for an animated explainer or a whiteboard video.
As for your primary focus of the video, it is going to be your potential customers based on the products and services that you offer.
Trust me! It becomes more entertaining for a customer to watch something rather than read the web copy or brochure.
I know! I know! You are thinking about the cost right now! It can be costly, with prices ranging from almost $ 1,500 to more than $5,000, depending on whether you opt for a small firm or a recognized video company.
Investing in high-quality videos can be an amazing way to capture consumer attention. That’s what Fortune 500 companies believe!
Digital Mailbox:
Having a digital mailbox for a small business can definitely give you the edge over other competitors of the same capacity. It gives you a business address that from the very start makes a great impression. You’ll also have access to a physical address in a location you choose. This puts you in control of the packages and the decision as to where you want them delivered to. It also allows you to receive, as well as respond to your physical mail from just about anywhere, giving your business a professional image. With a digital mailbox, you’ll get all your business mail in one location that you can access from any device and can keep the stored documents as long as you want
Accept other forms of payments
If you want to appear larger than you really are, you need to be able to accept payments in just about any form. Most people have access to the internet via their cell phone, tablet or computer and want the convenience of paying for services and supplies online. There are so many payment services for your business available like Braintree that will even track your sales, helping you to improve your inventory to accommodate your target audience. Or, you can opt to use PayPal, Stripe, Square, Flint or PaySimple, that charge a nominal monthly fee for access.
Testimonials:
When looking into any businesses history viewing comments and testimonials written by others gives you confidence in their services or supplies. Customer satisfaction goes a long way to gaining sales and making your business appear established and reputable. Get actual written words with a first name alongside or underneath to make it appear authentic.
Being a small business doesn’t mean you can’t grow to your potential and enjoy a comfortable lifestyle. With a little work and creativity, you’ll soon gain name recognition and worthiness, putting you well in front of your competition.
Book A Professional Meeting Space
So, you have to meet clients, but you don’t want to see them in your humble office? You know major cities offer you co-working building spaces where you can find an affordable meeting space.
Start looking for those, and you will definitely find some great spaces for your occasional client conferences. You can also rent those places for a month or week if you are planning to use it more often.
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