Learn More About the Importance of Logo? Keep Reading!

Do you think your logo is top-notch? Does it grab customers’ attention as you want it to?

Every aspect of a small business logo is important. Even the colours you choose determine the way customers perceive your business.

Therefore, let us dive in and study the general importance of the logo and how it can help your business grow.

What is A Logo?

The importance of logos is abundant. A good logo is not just a doddle of a brand. It is the sole marker that allows the brand to become recognizable.

Therefore, a logo is a badge identifier that allows users to differentiate between brands. This is what a logo is and what it does in the long run.

However, as the business landscape is evolving, you need to understand that logos are evolving as well.

Types of Logos

The business landscape has truly evolved over time. As a result, designers have come up with several different forms of logos. Each of these is useful and appeals to a different aspect of a consumer’s psyche.

Here are some of the most prominent types of logos that you need to understand if you want to understand the importance of a logo effectively.

Abstract

Abstract logos allow designers to experiment and come up with unique symbols that become the primary identifier for brands. These logos are usually used more than the name of the brand itself. Therefore, a good abstract logo can substitute the brand name. Examples of abstract logos include AirBnb, Nike, Olympic logo, etc.

Mascot

Next comes the mascot logo. A mascot logo embodies the brand’s essence and personality. These mascots personify a brand, making it more relatable and humanistic in nature. As a result, these brands are often associated with the mascot’s personality.  Examples of abstract logos include Colonel Sanders, Pringles, Cheetos, etc.

Combination

A combination logo is a combination of an abstract or any other form of artwork with a word. They not only bring in the simplicity of abstract logos but also make things a tad bit more specific for identification. Examples of combination logos include the Lacoste Logo, Puma, Adidas, etc.

Lettermark

A letter mark is like a combination logo. However, it is minus the artwork. They make things more specific or turn the very name of the brand into an identifier mark. Examples of combination logos include HP, Harley Davidson, CNN, BBC, MTV, etc.

The Importance of Logo

It’s more than just a pretty picture or fancy fonts. It’s how you want to represent yourself in the world of business. That’s why you can’t slap together elements of a logo and call it a day.

It needs to be carefully thought out. That’s why we’ll go over reasons why having a well-designed logo is more than it seems.

Ready to find out with us? Then, let’s get into it!

1. It’s Your Brand’s Identity:

Not quite sure your small business logo says everything about your business? One way to find out is to ask people who aren’t associated with your business what kind of feelings they get when they look at your logo.

If it’s the complete opposite of what your company is, back to the drawing board it is.

When customers see your logo, whether in an advert or on staff uniform that has been custom embroidered by Mato & Hash, for example, your logo should be able to represent all that your business is. If you’re a restaurant, food elements like forks, steaks, and knives can be incorporated. For fashion businesses, it’s all in the font.

Customers should be able to tell what you sell and who you are before they even step foot into your business.

If you’re unsure of what to add to your logo, you can look up logo design trends to help.

2. Establishes Ownership:

Having a well-designed logo means you have it going on. You’ve built your business from the ground up, and it’s almost as if you put a stamp of approval on it.

That stamp is your logo. It is an identifier of you and your brand.

If another company were to ever use it without your permission, you have the right to sue. While you may not want to participate in a legal battle, it’s one of the many perks of having a logo.

3. Consumer Loyalty:

Big brands have customer bases that’ll never diminish. Why?

Because when they see that logo, they know what they’re getting. Take Nike, for example. They make great shoes but also appeal to wider audiences like athletes and those who like to look stylish.

When you’re a small business, you can still achieve the same thing. Keep pushing out the same consistency of work and people will know it every time they see your logo.

4. Doubles as a Marketing Tool:

To get the word out, you may run a bunch of ads on social media. And while that’s a good idea, the focus should be on brand awareness.

When you’re getting your name out to the masses, this is where your logo comes in handy. One that’s well-designed should capture the customer’s attention and intrigue them to read more about you.

It’ll also help you gain the attention of your target audience. Whether you’re high-end or appeal to blue-collar workers, your logo should reflect that.

If you’re trying to appeal to the higher-end crowd, keep the fonts sleek and use minimal colour. For the blue-collar workers, try a bold font with an equally bold colour.

Final Thought: Why Your Small Business Logo is Important?

It’s more than colours and fonts. Having a great logo can be the deciding factor between failing and succeeding.

For more advice on running your business, check out our entrepreneurship category today! If you liked this piece of content then do let us know.

Thank you, and have a great day ahead.

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