The BEST Logo Design Ideas For Business (As Per Design Experts)
by Abdul Aziz Mondal Business Published on: 04 August 2021 Last Updated on: 17 September 2024
What would you say if you were asked to explain how great your company is with a thousand words? Luckily, you do not need to do that because your logo will do it on your behalf. So, the actual question is, what do you want your logo design ideas for business to say?
In an instant, logos explain what you do, who you are, and how your brand feels. Your audiences will experience your brand depending on the shape, color, typography, and other design elements.
Take advantage of online logo design tools that give you creative logo design ideas for business. This will help you stand out and grow your business.
Perfect Logo Design Ideas For Business: How to Choose the Right Design?
So, when you design your logo correctly, your audiences will fall in love at first sight. But the more vital question is, how do you make a perfect business logo? That is when the modern logo come onto the stage, offering you the best logo designs.
In this article, I will tell you about the most important characteristics that almost every successful brand logo has in common.
1. The Right Shape:
The first of the logo design ideas for business is selecting the correct shape. Graphic design is nothing but visual communication.
The basic art of crafting a logo is all about what you want to say and which specific visual has the potential to say that. Certain images, along with the shape of the logo, evoke certain feelings and emotions.
As per the science behind graphic design, all you must know is that every shape stands for a different characteristic.
So, you need to match the shape of your logo to the characteristics you wish your brand to display.
Here is a chart for a better understanding of what the shape of your logo represents as part of your branding.
Shape | Displaying Characteristics |
Vertical lines | Command, success, and prosperity. |
Horizontal lines | Reliability, calm, and stability. |
Sharp angles and spikes | Edgy, aggressive, offbeat, and gritty. |
Squares and rectangles | Trustworthiness, security, and efficiency. |
Triangles | Dominance, authority, and leadership. |
Curvy lines | Intriguing, relaxing, and playful. |
Circles and ovals | Inviting, casual, and inviting. |
2. The Right Colors:
Just like the shape of your logo, every color also represents a different emotional connotation. Most of the time, all these meanings are universal, based on what we see in our regular lives.
For example, the color of blood, Red, indicates the feelings of alertness and urgency. Again, the color of the trees and brown wood evokes land and nature.
And, of course, Yellow is associated with the warmth of sunshine. Colors also have specific cultural associations.
3. The Right Business Cues:
Designing cues that relate to your business can assist in conveying information fast. The best thing is that they can differ between easy-to-miss subtly and, of course, smack-on-the-head bluntness.
To enhance your presentation, you can think of adding “dog whistle” cues, which can only be understood by your target audiences. For example, the logo of Rhythm Ville uses a font that most musicians easily recognize.
4. The Right Typography:
All types of visuals have the potential to influence the vibe and mood of your logo. That is obvious for all the images in a logo. But it is also applicable to typography. The look of the text in your logo can leave an effective impact on people’s perception of your brand.
All the visual choices in text fall under the category of typography. In addition to your font name and text size, other details like format, weight, boldness, serifs, texture, and the way you use the bottom line of L for underlining the rest of a word play a significant role.
The Best Logo Design Ideas For Business:
Here are a few logo design ideas that will work great for your business, check these out:
1. Use Quirky Logotype With Adobe Express:
A logotype or a wordmark is a text-only logo that is quite common. You may have noticed some of your favorite brands using it too. Make a wordmark using a single font or mix it up if you want to experiment – this is called font pairing, and you can go all out with it!
2. Make It Different By Adding Text Over Image:
A great way to incorporate text with images is by layering it. You can use the image as the background of your text (brand name or catchphrase for example.) Once you have chosen the right image, you can proceed with changing the image size and contrast.
3. Mix Text And Image:
You can either use a clipart/icon or an image to incorporate it with the text and have a truly unique design. From replacing a letter with the icon to just supporting the wordmark on the side, use this technique to give your logo a twist!
4. Change Text Effects For Maximum Impact:
Text effects are the quickest way to change how your logo design feels to the eye. You can either create a background with a color or add an image as a photo fill. Next, use beveling, shadows or outline strokes to make a statement.
Choose an effect that feels appropriate for your brand voice. Beveling can give you a formal look while you can give a fun, quirky look to your logo with image fill
And It’s A Wrap!
In addition to all the points mentioned above, you will find that it has some of the best logo design business ideas. Your logo’s trends, size, and tone are also very impactful.
In short, you must be very careful with minute details when designing a logo for your brand. Your logo should represent the essence of your business to your audiences.
So, tell us which idea did you like best?
Additional Reading: