Marketing Mistakes Musicians Make And The Solutions
by Arnab Dey Marketing 31 August 2023
Are you a Spotify artist struggling to grow your brand online? Have you been producing music for years, but people still don’t recognize it? Well, then, it’s time to level up your game with marketing!
Marketing – at its core – is just making people aware of your product or service. You need to pay attention to this critical aspect to make sure your brand exists.
But how do you market music? And what mistakes should you avoid? This post will guide you all about it!
Here Are Five Prime Marketing Mistakes Musicians Make And The Solutions
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From not choosing a growth service for Spotify to posting content inconsistently, here are the top 5 marketing mistakes musicians make and their solutions. Let’s get started!
1. Not Having a Plan
“Just start producing music, and you’ll figure out things on the way.” – You must have heard this statement from friends and family in your early days. But that’s only good for motivation purposes.
If you’re serious about your music career, you should have a plan. You should know what are things you want to achieve and what is your ultimate goal.
This plan will become the foundation for every marketing strategy and tactic. Whatever promotion you do or whichever event you attend – this plan will guide you on what’s the right step for your successful music career.
So, before you do literally anything, sit down with a pen and paper and make a plan.
2. Not Maintaining Your Socials
It’s okay to hide your identity and go anonymous at the beginning. Even Abel Tesfaye adopted his real name after almost 14 years in the industry.
But this doesn’t mean you shouldn’t have socials. You should have both brand and personal socials. In case of maintaining anonymity, have an account with a stage name.
Socials are the new king. Be it Instagram, Facebook, or TikTok – posting your music content on social media platforms gives you access to 4.8+ billion people.
You can use this access to increase your music visibility, get more Spotify followers, and even receive work collaboration offers from brands & other artists.
3. Not Creating Promo Videos & Images
The Marketing Rule of Seven says that the target customer must see a message at least seven times to be provoked enough to take action. So, if you want more people to stream your music, provoke them with promos!
Please note posting your Spotify link on your social media accounts again and again is not “promotion.” It’s spamming, and there will come a time when your audience will get annoyed.
We don’t want that. What we want is to promote your music using the “show” technique. This means we will influence and encourage them to try your music indirectly.
The best way to do that is to create promotional videos and images for your upcoming song. You can collaborate with photographers or magazines to do your professional shoot. Or, if you aren’t that well-known yet, just ask a friend to click cool pictures using an iPhone.
You can also make a promo video using the snippets from the actual music video. Another great idea is to make BTS videos. All of this content will be posted regularly before the launch date – hence creating hype and provoking people to try your music!
4. Not Using Spotify Growth Services
Yes, we know what you’re thinking – growth services are a scam. They used to be when things were new, and most people in the industry were using the label to experiment on others’ Spotify. But, hey, times have changed.
There are AI and advanced algorithm-tracking technologies that companies are using to provide genuine, data-driven results. Plus, many of the present-day Spotify growth services have social proof, safe payment gateways, and supportive customer services to improve your experience.
You can pretty much trust them to give you the boost needed to kickstart your music career!
5. Not Having Physical Connections
Last, but not the least, go out. The digital world is great for increasing your influence and making money. But it’s not everything.
If you want to make an impact in the industry and rise to the level of celebrities, you need to go out and network with people in real life.
Attend all the music-related events, take local gigs, and make connections that will help you access bigger and better opportunities. Good luck!
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