6 Tips for Small Businesses to Use Marketing Automation to Its Full Extent
by Mashum Mollah Business Development Published on: 17 December 2018 Last Updated on: 09 September 2024
Marketing automation for small business is a current trend with people owning a small business. A lot goes into upscaling your business – using resources wisely is one such step.
Multiple financial reports and surveys in the last few years have clearly shown a link between adopting marketing automation software and significantly boosting revenue generation, which has established that this tool is important to big and small businesses.
However, getting success from using a marketing automation tool depends on many factors. For instance, the nature of your business, which software you choose, and how you use that software.
To help small businesses find some of the answers, here are six tips that should be handy.
Using Marketing Automation? The MOST Effective Tips For Small Businesses
Here are some of the latest tips on marketing automation for small businesses that you MUST try! Check these out today:
1. Choose A Software That Has All The Required Tools:
Most modern automation applications come with a whole range of features. Still, your selection should depend on whether the software has all the features you need. Or is it just a long list that would be useless to your business and cost too much?
Along with essential features like automated email delivery, small businesses, in general, should be looking at marketing automation solutions that offer an extensive pre-configured and customizable workflow library.
Including new workflow designing and testing facilities, automatic lead grading and targeting features. Also, advanced contact management options, among others.
If you are unsure about the exact features, you will need from your investment. It is probably a good idea to just go through all the available tools and features. Find out how many of them can be useful to your marketing goals.
2. See If You Can Opt For A Free Trial:
SendinBlue has a free trial version for businesses to check out all their features before deciding to invest money in the service. Which is precisely what you should be looking for.
Investing in marketing automation can be expensive initially, So, a trial period is ideal to see if the software can provide everything you need.
3. Use It For Taking Care Of All Repetitive Tasks:
One of the primary functions of any automation software is to improve the productivity of your employees.
It does so by eliminating the repetitive tasks from their day of work. Giving them the extra time they need to be more productive without having to work overtime.
For example, marketing automation software can be programmed in such a way that it will send out emails to target customers. As soon as the lead triggers specific parameters.
Not only is it more productive for the employees not to do this manually hundreds of times every day. But the emails’ accuracy, speed, and timing will eventually boost the revenues significantly.
4. You Will Still Need The Right Content:
Automation software can help with many things, but it needs good, core marketing material to succeed. Therefore, before branding your investment in automation as bad. Look at the marketing material you are using and see if it is any good.
Even if a perfectly timed email is delivered to a potential lead, it won’t convert unless the content meets specific standards. For instance, originality, relatability, relevance, conciseness, understandability, engaging power, message delivery, call to action, etc.
Get your content written professionally, and then assign the right content to each email. This is for your automated service that will send out emails to potential leads. If you can get this combination right, the revenues should increase exponentially.
5. Adopt Drip Marketing Strategies:
Generic emails to everybody on a contact list also have their place in marketing. Still, emails catering to the target customer’s interests enjoy a much higher conversion rate.
Drip marketing is an automated marketing strategy that sends emails, presents ads, and suggests products based on customers’ purchasing habits and online activities on search engines and social media.
For example, Amazon often sends customers automated emails consisting of multiple options based on the customer’s recent searches on the website.
6. Make Customer Information More Accessible:
Companies often lose time, productivity, and sales because of a lack of synergy between the various departments.
Even if there is a cooperation present, you must have a process in place that will update necessary information available to the departments. When necessary. It becomes a tiresome and wasteful process when done manually.
It is possible to make all relevant customer information available to each department with the help of an automation system that keeps updating new info to the universally accessible customer database whenever it is available.
While this is not a definitive list, it should help you find the right software and get started on the right path by avoiding a few common mistakes and taking a few proper steps.
With experience, you will learn to make your automation campaigns even more successful, but starting as early as possible is recommended.
Marketing Automation For Small Businesses: The BEST Tools
The following tools will prove beneficial for you as a small business owner. Check these out:
1. HubSpot:
HubSpot is a leading service provider that has made quite a name for itself in automation. It has been known to be a remarkable marketing and sales tool in the past decade.
Using HubSpot’s software, you can segment your leads, manage the interactions over short- and long-term, and plan the best approach for conversion.
Their marketing automation also includes email automation, where they enhance your content, outreach, and engagement efforts.
All of this can be used for $30 a month or $600 a year.
2. Engage Bay:
Their marketing bay feature includes all the marketing automation for small business you will ever need!
You can use their marketing automation software to engage your customers, making your efforts more receptive. This is possible through their web forms and behavior-tracking tools.
Moreover, with their prospects tracking and email personalization tools, customers’ updates on your site/emails will be delivered. Their focus on making things customer-centric is what will increase your click-through rates.
You can use their various software for a measly sum of $8.99 a month (All-in-one), Marketing Bay for $7.79 a month, and CRM & Sales Bay for $7.79.
3. Mailchimp:
One of the most popular among small business owners. It is a marketing automation and email marketing platform that offers more than mailing automation.
You can use their software to re-engage customers and use the data automation to earn sales! Their behavioural automation, among other features, is one of the most useful automation features for small businesses.
Their standard plan costs $14.99 a month, whereas the premium plan is for $299 a month. The latter gives access to all the automation features that can be a great investment.
And It’s A Wrap!
This was all on marketing automation for small businesses and how you can incorporate it into your workflow. Letting routine marketing tasks be handled through automation is a great way for you to utilize your resources for other things.
This list provides some of the most effective ways in which you can make use of marketing automation for small business. Tell us which one you choose.
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