How To Make The Most Of Your Email Signature
by Mashum Mollah Small Business 30 May 2017
Email communication and campaigns are today’s must-have marketing tools. Most people have been using them for years, and you probably are, too. But, are you really getting the most out of every email you send out? One of the most overlooked components in an email is a signature. If you think that your name and phone number are good enough to end an email, you are missing out on some seriously effective – and free- marketing for your brand. Here’s a look at how to get the most out of your signature.
1.Include Your Website
Adding a link to your business website’s homepage or landing page is a crucial part of your email signature design. Websites are usually the focal point of your online marketing efforts, so it’s natural to try and funnel your email prospects to your site.
2. Social Media Links
Social media is a great way to connect with customers and build trustworthy relationships. Including links or icons to your profiles can significantly grow your social media presence.
3. Draw Attention to Your Blog
Blogs can either be a part of your website or entirely separate. Whichever you prefer, sharing the URL to your blog within your email signature is a great way to draw attention to it and email is a wonderful way to leverage the information you place in your blog.
4. Recommend Events
Do you usually recommend events or conferences to clients? Or, maybe you host such events for current and prospective customers? You can update your signature regularly with the registration link for your next big event.
5. Promote Your Latest Offerings
Spreading the word about new products or services is important, and your email signature is a great way to run such promotions. It also gives you the opportunity to maintain a dynamic area of your signature that you can keep changing to up-sell your offerings.
6. Share Information
Clients expect you to be an expert in your industry, so prove it to them. Keep them informed on the latest trends and industry-related research, even if it’s something as simple as adding a link to your favourite article of the month in your signature.
7. Give Updates
Other than your social media channels and blogs, your signature is a direct way to share relevant news about your company. If you’ve changed company address, staff, have new facilities, or other news to share, go ahead and add it to your signature, especially if it is promotional or urgent news.
8. Link to Videos
If you use videos as part of your marketing campaigns, make sure you include links to them in your signature. Videos are rapidly taking over as the main form of online media. With them comes a change of pace and ensures your promotions stand out from regular text-based marketing. After all, people are more likely to watch a quick video than read a lengthy article.
Use these eight tips to truly get the most out of your digital signature, and you are sure to continue building your brand’s name and recognition.
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