8 Tips On Selling Industrial Products Online
Do you sell industrial products or services? Breaking into the online market can be a challenge within this niche. Here are some useful tips for you to consider Selling industrial products online can be challenging. They're
Do you sell industrial products or services? Breaking into the online market can be a challenge within this niche. Here are some useful tips for you to consider
Selling industrial products online can be challenging. They’re not exciting. They’re not sexy. And they’re certainly not appealing to the masses.
But when you tailor your marketing to the right people at the right time, selling industrial products online is more than possible – it can be quite lucrative.
Use the following eight tips to break into the online market and empty your warehouse.
1. Optimize Your Industrial Products for Search Engines :
Your industrial products should be search engine optimized for greater visibility in online searches.
For starters, you should include keywords in your product descriptions. Think about how customers would search for the product you sell. What would they type into Google?
Another way to optimize for search engines is by producing great content. Videos, blog posts, and infographics can provide your prospects valuable information. It also gives search engine bots more opportunities to crawl your website to deliver better search results.
If you’re not sure how to leverage SEO, you can find more info by scoping out how your competitors are marketing their products.
2. Define the Product’s USP :
Every product serves a purpose, but sometimes the solution isn’t enough to create conversions.
Instead of focusing on the benefits of a product, consider what makes a product better than any other on the market.
What’s unique about it? Why should buyers care? What problem will it solve?
This information should be highlighted in the product’s description and other marketing materials.
Ultimately, your buyer only cares about the quality of the product and how it will fit their needs. You don’t need to make it glamorous – just make it an obvious choice.
3. Sell the Company, Not the Product :
You likely sell hundreds or thousands of industrial products in your company. Trying to market each one individually can be tiring and expensive.
Instead, consider directing your online marketing efforts to your company image and brand.
Promoting your company’s unique selling points can help you grow your audience. Once they land on your website, they can see for themselves the products and solutions you sell.
4. Build Your LinkedIn Network :
LinkedIn is different than other social networks because it focuses on the professional rather than the general consumer.
You can likely find your ideal target customers on LinkedIn by searching for people within the field you serve.
Build your connections, nurture the relationship, and show them what you can do to serve them.
5. Create a Blog :
Content is king in today’s digital age. If you want to effectively market yourself online, you’ll be glad to have plenty of relevant content to share and attract others to your website.
Having your own blog is non-negotiable. This is the place where you can highlight your expertise in the industry, promote products, share insights, and provide helpful information to customers and prospects.
You should post new content to your blog frequently to appease search engines. The more content you create on your blog, the more you have to share on social channels and other outlets.
The trick here is to make sure you’re not just creating content for content’s sake. Every blog post should provide value to the reader. The less salesy, the better.
If you’re at a loss for what to write about, you’ve got a few options:
First, consider the questions your customers are most likely to ask. Do they want to know about specific industrial products and applications? Do they want to stay up to date on industry trends?
Second, know that you don’t have to do all the writing yourself. You can always hire a freelance writer or content writing agency to create your content for you, usually for cheaper and better than you can create yourself.
Finally, if you’re creating your own content, do so with your goals in mind. Every blog post should serve a specific purpose.
6. Use Paid Ads like Google AdWords :
Paid advertising like Google AdWords serves multiple purposes:
For starters, it’s a crucial component of your search engine optimization. Including keywords in your ads can help you put your name in the top of relevant searches.
You can target your ads to speak directly to your customers to make your marketing more effective.
Best of all, you choose exactly how much you want to spend. Your campaigns are tailored to your budget and can adjust your spending as you go.
7. Answer Questions in User-Generated Communities :
Places like Quora or industrial-related forums are great places to find people who need what you’re selling.
You can be their hero by offering advice on how to solve their industrial problems. Drop a couple links to products that relate to what they need.
In addition, it’s an effective way to position yourself as a leader in your field. The more you can help others, the more likely they’ll be to turn to you when they need help again.
Just make sure you’re offering genuine help rather than pushing sales. When your information is valuable, sales becomes a natural by-product.
8. Engage Your Email Marketing :
Contrary to popular belief, email marketing still works for many industries. It’s cheap and simple. And best of all, it helps you create top of mind awareness even if your recipient doesn’t open your message.
So how do you grow your email list?
For starters, you can join an industrial association. Memberships will cost you, but it also gives you access to valuable leads you can turn into customers.
Also, building your LinkedIn network can give you access to quality leads. If you nurture your connections, they’ll already be familiar with your brand when they receive your email. This might even make them more likely to open it.
Wrap Up :
Marketing your industrial products online can be complicated, especially if you have no experience executing the above suggestions.
The good news is there are plenty of free online resources, guides, and tips that can help you make your marketing effective.
You can find many of these resources on our blog. Check it out for more great insight and expert suggestions.
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